Master of Science (MSc) in Brand Leadership and Value Creation (BLVC)

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EUR € 6,000

One-time or Installment Payments

Awarding Institution

European International University – Paris (EIU–Paris)
Co-Endorsed by The World Brands Foundation (TWBF)

Degree Type

EIU–Paris Institutional Qualification — EQF/QCF Level 7 Equivalent (150 ECTS)

Mode of Delivery

100% Online | Modular | Self-Paced | Asynchronous Learning | Synchronous Live-streamed Masterclasses

Admission

Open Year-Round

Language of Instruction

English

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International Professional Certification in Brand Strategy and Leadership (IPC-BSL)

A Joint TWBF × EIU–Paris Program

The MSc in Brand Leadership and Value Creation (BLVC) develops high-level capability in strategic brand leadership, innovation, stakeholder value, and measurable brand performance. The degree integrates the complete Certified Brand Manager (CBM) and Certified Brand Strategist (CBS) curricula and culminates in an Advanced Brand Leadership Capstone. It is mapped to EQF/QCF Level 7 with a total of 150 ECTS.

Programme Structure

Total Duration

12 – 18 Months (varies by study pace)
Total Credits

150 ECTS
Total Modules

CBM modules (60 ECTS) + CBS modules (60 ECTS) + Capstone (30 ECTS)

Program Structure & Learning Model

The MSc blends advanced theory with evidence-based leadership application. Learners complete:

Full CBM Professional Certification (60 ECTS)

Full CBS Professional Certification (60 ECTS)

BRL690 – Advanced Brand Leadership Capstone – Portfolio of Evidence (30 ECTS) demonstrating value creation and strategic impact

A. Certified Brand Manager – CBM (60 ECTS)

CBM520 – Advanced Brand Strategy & Innovation (15 ECTS)

CBM540 – Brand Experience Design & Customer Journey (15 ECTS)

CBM560 – Digital Brand Management & Technology Integration (15 ECTS)

CBM580 – Brand Leadership & Organizational Culture (15 ECTS)

B. Certified Brand Strategist – CBS (60 ECTS)

CBS620 – Global Brand Leadership & Strategic Vision (15 ECTS)

CBS640 – Brand Ecosystem & Stakeholder Management (15 ECTS)

CBS660 – Brand Innovation & Transformation Leadership (15 ECTS)

CBS680 – Brand Valuation, Finance & Performance Management (15 ECTS)

C. Capstone (30 ECTS)

BRL690 – Advanced Brand Leadership Capstone Project – Portfolio of Evidence (30 ECTS)

Assessment Method

Written assignments/portfolios per module (with supporting evidence and applied analysis).
Advanced Capstone Portfolio demonstrating strategic leadership, innovation, ecosystem value, and performance metrics.

All assessments follow EIU–Paris academic QA and professional criteria (theory, application, critical analysis, evidence-based reasoning).

Learning Platform

EIU–Paris LMS — secure, user-friendly, 24/7 access to modules, resources, submissions, faculty feedback, and grading.

Study Routes Available

Regular Route: 12–18 months.
Accelerated Route: Submit assessments at your own pace for earlier completion.
Recognition of Prior Learning (RPL): Experienced professionals may be assessed for credit/advanced standing (case-by-case).

Entry Requirements

Applicants must meet one of the following:

Bachelor’s degree (or international equivalent) in marketing, management, business, communications, or related disciplines, OR
Minimum three (3) years of professional experience in marketing management, brand strategy, or senior leadership roles.

Learning Outcomes

Graduates will be able to:

Lead enterprise-level brand strategy aligned to organizational goals.
Design value-creating ecosystems with stakeholders and partners.
Drive innovation and transformation initiatives for sustainable growth.
Measure and maximize brand value and performance using financial and non-financial metrics.

Tuition Fee Structure

€6,000 — one-time or installment payments available.

All payments are processed via the EIU–Paris Stripe online payment gateway, with an 8% Stripe processing fee applied.

Who Should Apply?

Brand and marketing leaders seeking strategic, analytics-driven advancement.
Consultants and entrepreneurs managing multi-market brand growth.
Professionals aiming for a portfolio-driven, leadership-focused Level-7 qualification.

Awarding Institution

European International University – Paris (EIU–Paris)

(Endorsed collaboration with The World Brands Foundation – TWBF)

Credential Sample

Global Recognition & Accreditation

All components are benchmarked to EQF, QCF, and EHEA/UNESCO standards. The MSc integrates TWBF-endorsed professional certifications (CBM & CBS) awarded within the EIU–Paris academic framework, ensuring global credibility and credit transferability.

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What our students are saying

I believe in continuous learning and applying knowledge for real-world impact. EIU-Paris doctorate elevated my standing & my professional endeavors as a senior lecturer.

𝘿𝙧. 𝙁𝙚𝙡𝙞𝙭 𝙔𝙚𝙤 𝘾𝙝𝙤𝙣𝙜 𝙓𝙞𝙖𝙣

Alumnus

My EIU Paris MBA sharpened my 20+ years of IT expertise, equipping me for a safer digital future.

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Alumnus

My Degree in Education from EIU - Paris Fuels my Devotion in my career

Francois Greyling

Alumnus

After 20 years in logistics, my EIU BBA has brought newfound confidence and has made my work life more engaging and fulfilling

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Alumnus

I am incredibly happy that my EIU-Paris Bachelor's degree in Finance led to my admission into a Master's program in the UK, showcasing EIU's valuable global recognition.

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Alumnus

My doctorate from EIU-Paris significantly strengthens the strategic foundation for my role as VP of Business Development

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Alumnus

Completing my MBA in HR at EIU - Paris truly transformed my career. Landing a senior HR role in a reputed company in Riyadh exceeded all my expectations.