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Master of Science (MSc) in Brand Leadership and Value Creation (BLVC)

Unlock your potential with EIU Paris 🌟

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EUR € 6,000

One-time or Installment Payments

Awarding Institution

European International University – Paris (EIU–Paris)
Co-Endorsed by The World Brands Foundation (TWBF)

Degree Type

EIU–Paris Institutional Qualification — EQF/QCF Level 7 Equivalent (150 ECTS)

Mode of Delivery

100% Online | Modular | Self-Paced | Asynchronous Learning | Synchronous Live-streamed Masterclasses

Admission

Open Year-Round

Language of Instruction

English

For more information, inquire at

info@eiu.ac

Official Business WhatsApp:

+33 6 13 92 62 64

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International Professional Certification in Brand Strategy and Leadership (IPC-BSL)

A Joint TWBF × EIU–Paris Program

The MSc in Brand Leadership and Value Creation (BLVC) develops high-level capability in strategic brand leadership, innovation, stakeholder value, and measurable brand performance. The degree integrates the complete Certified Brand Manager (CBM) and Certified Brand Strategist (CBS) curricula and culminates in an Advanced Brand Leadership Capstone. It is mapped to EQF/QCF Level 7 with a total of 150 ECTS.

Programme Structure

  • Total Duration

    12 – 18 Months (varies by study pace)

  • Total Credits

    150 ECTS

  • Total Modules

    CBM modules (60 ECTS) + CBS modules (60 ECTS) + Capstone (30 ECTS)

The MSc blends advanced theory with evidence-based leadership application. Learners complete:

Full CBM Professional Certification (60 ECTS)
Full CBS Professional Certification (60 ECTS)
BRL690 – Advanced Brand Leadership Capstone – Portfolio of Evidence (30 ECTS) demonstrating value creation and strategic impact
A. Certified Brand Manager – CBM (60 ECTS)
CBM520 – Advanced Brand Strategy & Innovation (15 ECTS)
CBM540 – Brand Experience Design & Customer Journey (15 ECTS)
CBM560 – Digital Brand Management & Technology Integration (15 ECTS)
CBM580 – Brand Leadership & Organizational Culture (15 ECTS)
B. Certified Brand Strategist – CBS (60 ECTS)
CBS620 – Global Brand Leadership & Strategic Vision (15 ECTS)
CBS640 – Brand Ecosystem & Stakeholder Management (15 ECTS)
CBS660 – Brand Innovation & Transformation Leadership (15 ECTS)
CBS680 – Brand Valuation, Finance & Performance Management (15 ECTS)
C. Capstone (30 ECTS)
BRL690 – Advanced Brand Leadership Capstone Project – Portfolio of Evidence (30 ECTS)
  • Written assignments/portfolios per module (with supporting evidence and applied analysis).
  • Advanced Capstone Portfolio demonstrating strategic leadership, innovation, ecosystem value, and performance metrics.
All assessments follow EIU–Paris academic QA and professional criteria (theory, application, critical analysis, evidence-based reasoning).
  • EIU–Paris LMS — secure, user-friendly, 24/7 access to modules, resources, submissions, faculty feedback, and grading.
  • Regular Route: 12–18 months.
  • Accelerated Route: Submit assessments at your own pace for earlier completion.
  • Recognition of Prior Learning (RPL): Experienced professionals may be assessed for credit/advanced standing (case-by-case).

Applicants must meet one of the following:

  • Bachelor’s degree (or international equivalent) in marketing, management, business, communications, or related disciplines, OR
  • Minimum three (3) years of professional experience in marketing management, brand strategy, or senior leadership roles.

Graduates will be able to:

  • Lead enterprise-level brand strategy aligned to organizational goals.
  • Design value-creating ecosystems with stakeholders and partners.
  • Drive innovation and transformation initiatives for sustainable growth.
  • Measure and maximize brand value and performance using financial and non-financial metrics.
€6,000 — one-time or installment payments available.
All payments are processed via the EIU–Paris Stripe online payment gateway, with an 8% Stripe processing fee applied.
  • Brand and marketing leaders seeking strategic, analytics-driven advancement.
  • Consultants and entrepreneurs managing multi-market brand growth.
  • Professionals aiming for a portfolio-driven, leadership-focused Level-7 qualification.

European International University – Paris (EIU–Paris)

(Endorsed collaboration with The World Brands Foundation – TWBF)

All components are benchmarked to EQF, QCF, and EHEA/UNESCO standards. The MSc integrates TWBF-endorsed professional certifications (CBM & CBS) awarded within the EIU–Paris academic framework, ensuring global credibility and credit transferability.

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Testimonial

What our students are saying

Dr. Felix Yeo Chong Xian
𝘿𝙧. 𝙁𝙚𝙡𝙞𝙭 𝙔𝙚𝙤 𝘾𝙝𝙤𝙣𝙜 𝙓𝙞𝙖𝙣
Alumnus

I believe in continuous learning and applying knowledge for real-world impact. EIU-Paris doctorate elevated my standing & my professional endeavors as a senior lecturer.

Scott Alldridge
𝙎𝙘𝙤𝙩𝙩 𝘼𝙡𝙡𝙙𝙧𝙞𝙙𝙜𝙚
Alumnus

My EIU Paris MBA sharpened my 20+ years of IT expertise, equipping me for a safer digital future.

Francois Greyling
Francois Greyling
Alumnus

My Degree in Education from EIU – Paris fuels my devotion in my career.

Manzoor Hussain
𝙈𝙖𝙣𝙯𝙤𝙤𝙧 𝙃𝙪𝙨𝙨𝙖𝙞𝙣
Alumnus

After 20 years in logistics, my EIU BBA has brought newfound confidence and made my work life more engaging and fulfilling.

Iqra Aijaz
𝙄𝙦𝙧𝙖 𝘼𝙞𝙟𝙖𝙯
Alumnus

I am incredibly happy that my EIU-Paris Bachelor's degree in Finance led to my admission into a Master's program in the UK, showcasing EIU's valuable global recognition.

Dr. Lalit Khatri
𝘿𝙧. 𝙇𝙖𝙡𝙞𝙩 𝙆𝙝𝙖𝙩𝙧𝙞
Alumnus

My doctorate from EIU-Paris significantly strengthens the strategic foundation for my role as VP of Business Development.

Ahmed Ibrahim Aldughaylibi
Ahmed Ibrahim Aldughaylibi
Alumnus

Completing my MBA in HR at EIU – Paris truly transformed my career. Landing a senior HR role in a reputed company in Riyadh exceeded all my expectations.

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