Certified Brand Strategist (CBS)

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EUR € 2,500

One-time or Installment Payments

Awarding Institution

European International University – Paris (EIU–Paris)
Co-Endorsed by The World Brands Foundation (TWBF)

Degree Type

EIU–Paris Institutional Qualification (EQF/QCF Level 7 Equivalent, 60 ECTS)

Mode of Delivery

100% Online | Modular | Self-Paced | Asynchronous Learning | Synchronous Live-streamed Masterclasses

Admission

Open Year-Round

Language of Instruction

English

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International Professional Certification in Brand Strategy and Leadership (IPC-BSL)

A Joint TWBF × EIU–Paris Program

The Certified Brand Strategist (CBS) marks the advanced level of the International Professional Certification in Brand Strategy and Leadership (IPC-BSL) jointly offered by The World Brands Foundation (TWBF) and European International University (EIU–Paris).

Building upon the knowledge gained in the Certified Brand Manager (CBM) program, the CBS focuses on global brand leadership, stakeholder engagement, transformation strategy, and financial brand performance.

It enables professionals to operate confidently at a strategic and international level, managing complex brand ecosystems that influence business growth, innovation, and global reputation.

Aligned with EQF/QCF Level 7 (60 ECTS), the CBS serves as the final professional certification before progressing to the Doctor of Strategic Branding and Business Intelligence (Dr.SBBI).

Programme Structure

Total Duration

4 – 6 Months (Varies by study pace)
Total Credits

60 ECTS
Total Modules

4 Core Modules (15 ECTS each)

Program Structure & Learning Model

Learners engage with global case studies and real-world brand transformation frameworks. The CBS emphasizes strategic foresight, innovation management, and financial accountability in brand leadership.

Each module contains five learning units culminating in a high-level applied portfolio demonstrating strategic insight, analytical depth, and executive leadership capability.

Modules

CBS620 – Global Brand Leadership and Strategic Vision (15 ECTS): Explores advanced global branding strategies, leadership models, and cultural brand diplomacy.
CBS640 – Brand Ecosystem and Stakeholder Management (15 ECTS): Examines stakeholder engagement, partnership ecosystems, and sustainable value creation.
CBS660 – Brand Innovation and Transformation Leadership (15 ECTS): Focuses on leading brand change, innovation management, and adaptive transformation.
CBS680 – Brand Valuation, Finance, and Performance Management (15 ECTS): Equips learners with quantitative and qualitative methods for measuring, valuing, and optimizing brand equity and financial impact.

Assessment Method

4 Written Assignments (6 000 – 7 000 words each), one per module

Each portfolio must demonstrate:

Global strategic brand thinking
Stakeholder and ecosystem analysis
Innovation and change leadership capability
Evidence-based brand valuation and performance metrics

All assessments are graded by EIU – Paris academic faculty, moderated and validated under TWBF’s professional endorsement standards.

Learning Platform

EIU–Paris LMS (Learning Management System) – secure, interactive, and globally accessible.
Provides 24/7 access to modules, study materials, assessments, grading updates, and faculty feedback.

Study Routes Available

Regular Route: Standard pace (4 – 6 months).
Accelerated Route: Flexible self-paced completion based on performance.
Recognition of Prior Learning (RPL): Credit transfer available for professionals with substantial brand leadership experience (subject to evaluation).

Entry Requirements

Applicants must meet one of the following criteria:

Bachelor’s degree (or international equivalent) in marketing, management, business administration, or related disciplines.
Minimum five (5) years of professional experience in senior marketing, brand strategy, or executive management roles.

Learning Outcomes

Upon successful completion, learners will be able to:

Demonstrate strategic leadership in developing and sustaining global brands.
Design brand ecosystems that integrate stakeholders and value chains.
Lead transformational brand innovation initiatives that drive sustainable growth.
Measure and maximize brand performance through financial and non-financial metrics.

Graduates may progress directly to the Doctor of Strategic Branding and Business Intelligence (Dr.SBBI) program.

Tuition Fee Structure

€2 500 — One-time or installment payments available.
All payments are processed via the EIU–Paris Stripe online payment gateway, with an 8 % Stripe processing fee applied.

Who Should Apply?

Senior brand managers, marketing directors, and executives seeking strategic branding expertise.
Entrepreneurs and consultants leading multi-market brand expansion projects.
Leaders aspiring to build data-driven, innovation-led brand strategies in global contexts.

Awarding Institution

European International University – Paris
(EIU–Paris)

Accredited by ASIC (Premier Institution)

QS 5-Star Rated

Endorsed by The World Brands Foundation (TWBF)

Credential Sample

Global Recognition & Accreditation

All qualifications are benchmarked to EQF, QCF, and EHEA standards and fully recognized for credit transfer within the EIU–Paris academic framework.
The CBS represents the pinnacle of professional brand education — combining TWBF’s industry endorsement with EIU–Paris’s academic excellence — to create globally validated, strategic brand leaders.

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