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Certified Brand Strategist (CBS)

Unlock your potential with EIU Paris 🌟

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EUR € 2,500

One-time or Installment Payments

Awarding Institution

European International University – Paris (EIU–Paris)
Co-Endorsed by The World Brands Foundation (TWBF)

Degree Type

EIU–Paris Institutional Qualification (EQF/QCF Level 7 Equivalent, 60 ECTS)

Mode of Delivery

100% Online | Modular | Self-Paced | Asynchronous Learning | Synchronous Live-streamed Masterclasses

Admission

Open Year-Round

Language of Instruction

English

For more information, inquire at

info@eiu.ac

Official Business WhatsApp:

+33 6 13 92 62 64

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International Professional Certification in Brand Strategy and Leadership (IPC-BSL)

A Joint TWBF × EIU–Paris Program

The Certified Brand Strategist (CBS) marks the advanced level of the International Professional Certification in Brand Strategy and Leadership (IPC-BSL) jointly offered by The World Brands Foundation (TWBF) and European International University (EIU–Paris).

Building upon the knowledge gained in the Certified Brand Manager (CBM) program, the CBS focuses on global brand leadership, stakeholder engagement, transformation strategy, and financial brand performance.

It enables professionals to operate confidently at a strategic and international level, managing complex brand ecosystems that influence business growth, innovation, and global reputation.

Aligned with EQF/QCF Level 7 (60 ECTS), the CBS serves as the final professional certification before progressing to the Doctor of Strategic Branding and Business Intelligence (Dr.SBBI).

Programme Structure

  • Total Duration

    4 – 6 Months (Varies by study pace)

  • Total Credits

    60 ECTS

  • Total Modules

    4 Core Modules (15 ECTS each)

Learners engage with global case studies and real-world brand transformation frameworks. The CBS emphasizes strategic foresight, innovation management, and financial accountability in brand leadership.

Each module contains five learning units culminating in a high-level applied portfolio demonstrating strategic insight, analytical depth, and executive leadership capability.

Modules

  • CBS620 – Global Brand Leadership and Strategic Vision (15 ECTS): Explores advanced global branding strategies, leadership models, and cultural brand diplomacy.
  • CBS640 – Brand Ecosystem and Stakeholder Management (15 ECTS): Examines stakeholder engagement, partnership ecosystems, and sustainable value creation.
  • CBS660 – Brand Innovation and Transformation Leadership (15 ECTS): Focuses on leading brand change, innovation management, and adaptive transformation.
  • CBS680 – Brand Valuation, Finance, and Performance Management (15 ECTS): Equips learners with quantitative and qualitative methods for measuring, valuing, and optimizing brand equity and financial impact.
  • 4 Written Assignments (6 000 – 7 000 words each), one per module

Each portfolio must demonstrate:

  • Global strategic brand thinking
  • Stakeholder and ecosystem analysis
  • Innovation and change leadership capability
  • Evidence-based brand valuation and performance metrics

All assessments are graded by EIU – Paris academic faculty, moderated and validated under TWBF’s professional endorsement standards.

  • EIU–Paris LMS (Learning Management System) – secure, interactive, and globally accessible.
  • Provides 24/7 access to modules, study materials, assessments, grading updates, and faculty feedback.
  • Regular Route: Standard pace (4 – 6 months).
  • Accelerated Route: Flexible self-paced completion based on performance.
  • Recognition of Prior Learning (RPL): Credit transfer available for professionals with substantial brand leadership experience (subject to evaluation).

Applicants must meet one of the following criteria:

  • Bachelor’s degree (or international equivalent) in marketing, management, business administration, or related disciplines.
  • Minimum five (5) years of professional experience in senior marketing, brand strategy, or executive management roles.

Upon successful completion, learners will be able to:

  • Demonstrate strategic leadership in developing and sustaining global brands.
  • Design brand ecosystems that integrate stakeholders and value chains.
  • Lead transformational brand innovation initiatives that drive sustainable growth.
  • Measure and maximize brand performance through financial and non-financial metrics.

Graduates may progress directly to the Doctor of Strategic Branding and Business Intelligence (Dr.SBBI) program.

  • €2 500 — One-time or installment payments available.
  • All payments are processed via the EIU–Paris Stripe online payment gateway, with an 8 % Stripe processing fee applied.
  • Senior brand managers, marketing directors, and executives seeking strategic branding expertise.
  • Entrepreneurs and consultants leading multi-market brand expansion projects.
  • Leaders aspiring to build data-driven, innovation-led brand strategies in global contexts.

European International University – Paris
(EIU–Paris)

Accredited by ASIC (Premier Institution)

QS 5-Star Rated

Endorsed by The World Brands Foundation (TWBF)

  • All qualifications are benchmarked to EQF, QCF, and EHEA standards and fully recognized for credit transfer within the EIU–Paris academic framework.
  • The CBS represents the pinnacle of professional brand education — combining TWBF’s industry endorsement with EIU–Paris’s academic excellence — to create globally validated, strategic brand leaders.

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Testimonial

What our students are saying

Dr. Felix Yeo Chong Xian
𝘿𝙧. 𝙁𝙚𝙡𝙞𝙭 𝙔𝙚𝙤 𝘾𝙝𝙤𝙣𝙜 𝙓𝙞𝙖𝙣
Alumnus

I believe in continuous learning and applying knowledge for real-world impact. EIU-Paris doctorate elevated my standing & my professional endeavors as a senior lecturer.

Scott Alldridge
𝙎𝙘𝙤𝙩𝙩 𝘼𝙡𝙡𝙙𝙧𝙞𝙙𝙜𝙚
Alumnus

My EIU Paris MBA sharpened my 20+ years of IT expertise, equipping me for a safer digital future.

Francois Greyling
Francois Greyling
Alumnus

My Degree in Education from EIU – Paris fuels my devotion in my career.

Manzoor Hussain
𝙈𝙖𝙣𝙯𝙤𝙤𝙧 𝙃𝙪𝙨𝙨𝙖𝙞𝙣
Alumnus

After 20 years in logistics, my EIU BBA has brought newfound confidence and made my work life more engaging and fulfilling.

Iqra Aijaz
𝙄𝙦𝙧𝙖 𝘼𝙞𝙟𝙖𝙯
Alumnus

I am incredibly happy that my EIU-Paris Bachelor's degree in Finance led to my admission into a Master's program in the UK, showcasing EIU's valuable global recognition.

Dr. Lalit Khatri
𝘿𝙧. 𝙇𝙖𝙡𝙞𝙩 𝙆𝙝𝙖𝙩𝙧𝙞
Alumnus

My doctorate from EIU-Paris significantly strengthens the strategic foundation for my role as VP of Business Development.

Ahmed Ibrahim Aldughaylibi
Ahmed Ibrahim Aldughaylibi
Alumnus

Completing my MBA in HR at EIU – Paris truly transformed my career. Landing a senior HR role in a reputed company in Riyadh exceeded all my expectations.

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