Bachelor of Business Administration

Fee

EUR € 6,000

Payment Terms

One-time or Installment Payments

Speak to an Admissions Advisor

The ACBSP-Accredited Bachelor of Business Administration (BBA) at European International University – Paris, delivered exclusively via EIU Regional Campus (Dubai), is a future-ready business degree tailored for the global learner. Designed with maximum flexibility and quality assurance, this programme is delivered 100% online using a blended learning approach—combining self-paced modules with weekly live virtual sessions (2–3 hours/week) led by qualified instructors and international peers.

With intakes in January, June, and September, students can begin at their convenience and progress at their own pace. The programme spans 24 to 36 months, featuring 24 modules (180 ECTS), of which the first 16 are core modules, and the final 8 are specialization-focused, culminating in a capstone project aligned with the student’s chosen area of interest.

Programme Structure

Total Duration

24–36 months
Total Credits

180 ECTS
Total Modules

24 (Each module = 7.5 ECTS)
Delivery Mode

100% Online (Self-Paced + Weekly Live Virtual Sessions)
Learning Platform

Delivered via TalentLMS, an advanced Learning Management System that provides intuitive navigation, progress tracking, interactive content, downloadable resources, and real-time feedback for a seamless and engaging online learning experience.

Assessment Method

Each module is assessed through one Application-Oriented Assignment (AOA) of 2,500–3,000 words, designed to evaluate real-world understanding and critical thinking. Upon submission, students must attend a brief oral defense session (conducted virtually), where they present and justify their work to ensure academic integrity and validate their learning.

Modules

BUS110 – Business Communication
MGT120 – Managing Business
ACC130 – Accounting Principles I
BUS140 – E-Commerce
ECO150 – Principles of Economics
FIN160 – Principles of Finance
MKT170 – Principles of Marketing
HRM180 – Human Resource Management
ACT210 – Accounting Principles II
MGT220 – Operations Management
BUS230 – Entrepreneurship
BUS240 – Sustainable Business Practices
FIN250 – Financial Reporting
MGT260 – Logistics and Supply Chain Management
MKT270 – Cross-Cultural Marketing
MGT280 – Business Information Management

Specialization Tracks (Final 8 Modules, including a Capstone Project)

Specialisation to Choose from

International Business Management

Final Year Modules

IBM310 International Business Management (7.5ECTS)
This module explores fundamental concepts of business on a global scale and develops the learner’s understanding of the interdependent intricacies of international trade, politics, and culture, and their impact on international business management
IBM320 Managing International Workforce (7.5ECTS)
Multinational firms deal with different cultures, customs, and practices from their employees, and have to create policies that are both fair and respectful of their employee’s multicultural traditions. This module will help the student look at all of the different complexities of managing a diverse workforce.
IBM330 International Business Environment (7.5ECTS)
The international business environment includes many different topics from supply and demand, tariff and taxes, to the political climate and more. This module explores the multidimensional aspects of the international business environment.
IBM340 International Economics (7.5ECTS)
International Economics is the module that explores why countries trade with each other, who regulates trade, and how trade is conducted between countries.
IBM350 International Marketing (7.5ECTS)
International Marketing is the application of marketing principles in multiple international markets. This module, International Marketing, looks into the social, political, economic, and environmental factor of marketing.
IBM360 Import and Export Management (7.5ECTS)
This module will look at the necessary strategies used to import and export goods, how to properly document inbound and outbound products and to effectively use trade agreements to the benefit of the company.
IBM370 International Trade and Contemporary Issues (7.5ECTS)
Trade policies affect which country an international corporation can operate, and conduct business. This module will help to develop a learner’s ability to assess the international trade environment.
IBM380 International Business Management Capstone Project (7.5ECTS)
This module will allow the learner to demonstrate his/her knowledge of both theories and the understanding of practical applications in International Business Management. By completing the Capstone Project, learners will demonstrate their abilities to apply the necessary theories in real-world applications.

Integrated Marketing Communications

Final Year Modules

MKT310 Marketing Image Branding and Recognition (7.5ECTS)
This module will look at the techniques that marketers use to promote and market the consistent identity of their brands to consumers. It focuses on topics such as positive branding, brand identity, brand image, and branding marketing strategies.
MKT320 Social Media Management (7.5ECTS)
This module will look into the strategies and tools used by social media marketers to strategically promote value for companies’ brands.
MKT330 Integrated Marketing Communication (7.5ECTS)
This module will help a student to learn the necessary strategies to create an integrated marketing platform for a company.
MKT340 Digital Marketing (7.5ECTS)
This module develops a student’s insight into the digital marketing world. It covers topics such as digital marketing strategies and digital marketing analytics.
MKT350 Consumer Behaviour Outline (7.5ECTS)
Consumer behaviour is the study of understanding why consumer act and respond in a certain manner and an awareness of the behaviour principles to developing effective marketing strategies.
MKT360 Sales Management (7.5ECTS)
This module will help students understand the process behind managing sales. It focuses on topics such as setting sales objectives, managing customers, and how to align sales goals with the costumers’ needs.
MKT370 Marketing Research & Analysis (7.5ECTS)
Marketing research encompasses multiple techniques from collecting direct consumer data to both qualitative and quantitative analysis of data. This module will help students better understand the techniques used by market researchers to analyse the markets.
MKT380 Integrated Marketing Communications Capstone Project (7.5ECTS)
This module will allow the student to demonstrate his/her knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.

Finance

Final Year Modules

FIN310 Financial Analysis (7.5ECTS)
This module will aid learners to develop a better understanding of financial terminology while acquiring the necessary skills to begin to understand financial ratios and equations.
FIN320 Budgeting (7.5ECTS)
This module helps learners to understand the budgeting processes of preparing, prioritising and itemising revenues for a given period of time.
FIN330 International Finance (7.5ECTS)
This module explores global finance and economics including foreign exchange markets, international financial markets, currency derivatives, and international risk management and also examines monetary transactions that occur between two or more countries.
FIN340 Application of Fin-tech for Financial Services (7.5ECTS)
This module explores modern technology in the financial world and what applications are needed to create, track, update and audit financial records and financial transactions.
FIN350 Financial Markets and Institutions (7.5ECTS)
This module explores topics such as central banks and financial intuitions, retail and commercial banks, brokerage firms, and insurance companies.
FIN360 Financial Risk Mitigation Management (7.5ECTS)
This module looks at the planning, controlling, and execution of risk mitigation policies that will help a person make better sound financial decisions. It explores the strategies of risk mitigation in the financial service industry.
FIN370 Corporate Finance (7.5ECTS)
In this module, learners will learn about the sources of funding for capital structures and begin to understand what actions a finance manager takes in order to increase a corporation’s value for its shareholders.
FIN380 Finance Capstone Project (7.5ECTS)
This module will allow the learner to demonstrate his/her knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, learners will demonstrate their abilities to apply the necessary theories in real-world applications.

Travel and Tourism Management

Final Year Modules

TTM310 Sustainable Tourism (7.5ECTS)
A sustainable tour must fulfil the visitor travel thirst while keeping the local community intact and without harming the biodiversity of the area. This module will give learners a better insight into the complexities of creating and hosting sustainable tours.
TTM320 Tourism Marketing (7.5ECTS)
This module will give learners valuable insight into tourism marketing and how to create and promote tours that a customer would love and enjoy.
TTM330 Strategic Travel Management (7.5ECTS)
This module explores the strategies behind travel and tourism management. After completing this module, a student will better understand the ins and outs of the daily operations of a travel agency.
TTM340 Travel and Tourism Risk Management (7.5ECTS)
This module will give learners the knowledge to understand the steps behind travel and tourism risk management.
TTM350 Corporate Travel & Tourism Management (7.5ECTS)
This module explores corporate travel and tourism and gives insight into how corporations create and manage travel policies.
TTM360 Trends in Travel and Tourism (7.5ECTS)
This module looks at the trends in the tourism industry by exploring topics such as booking trends, destination insights, marketing in the travel industry, and travel budgets.
TTM370 Management of Travel Agency (7.5ECTS)
This module explores the strategies behind travel and tourism management. After completing this module, learners will better understand the ins and outs of the daily operations of a travel agency.
TTM380 Travel and Tourism Management Capstone Project (7.5ECTS)
This module will allow learners to demonstrate their knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.

Hotel and Hospitality Management

Final Year Modules

HHM310 Housekeeping Management (7.5ECTS)
This module will provide learners with an understanding of the responsibilities of managing the housekeeping division, inventory management, and cleaning procedures.
HHM320 Food and Beverage Management (FBM) (7.5ECTS)
This module will equip learners with an understanding of managing food cost, controlling quality and standards, and handling inventory.
HHM330 Strategic Facility Planning (7.5ECTS)
This module will provide learners with the practical knowledge of the required steps to strategize and plan for facility expansions.
HHM340 Sustainable Hotel and Hospitality Management (7.5ECTS)
This module looks into how the hospitality industry can decrease its use of resources, and take a more sustainable approach to manage their impact on the environment.
HHM350 Hotel Business Marketing (7.5ECTS)
In this module, learners will learn the necessary strategies to market a hotel to the 21st-century customer. This module covers topics such as the use of an online travel agency, revenue management strategies, and the importance of effective digital marketing.
HHM360 Hotel Financial Management (7.5ECTS)
This module also focuses on loan repayment and reliable financial indicators that examine the finances of a hotel.
HHM370 Hotel Event Management (7.5ECTS)
This module looks into all of the behind-the-scenes efforts that event managers handle in order to meet the customers’ expectations.
HHM380 Hotel and Hospital Management Capstone Project (7.5ECTS)
This module will allow learners to demonstrate their knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.

The final year is comprised of 8 specialization modules and a capstone project, which allows students to explore a niche area within their specialization. For example, a student specializing in International Business Management may focus their capstone on Strategic Human Resource Management, provided the project aligns with the specialization’s core objectives.

Programme Learning Outcomes

Graduates of this ACBSP-accredited BBA will be able to

Demonstrate sound knowledge of business principles and cross-functional operations
Apply critical thinking and analytical skills to real-world business scenarios
Communicate effectively in diverse, global settings
Lead and collaborate within multicultural business environments
Integrate ethical, sustainable, and strategic insights into business planning
Specialize and innovate in focused industry areas through applied learning

Entry Requirements

To be eligible for admission into the ACBSP-Accredited BBA programme, applicants must meet the following minimum criteria:

Hold a High School Diploma or an equivalent qualification (e.g., A-Levels, IB Diploma, IGCSE, GED, etc.)
Demonstrate English language proficiency
Applicants who have completed their high school or secondary education in English medium are exempt from submitting standardized test scores (e.g., IELTS or TOEFL)
Others may either submit valid English proficiency scores or opt to take the EIU-Paris in-house English proficiency test during the application process
Possess basic digital literacy and access to a reliable internet connection
Demonstrate strong motivation, self-discipline, and readiness for online learning

Mature Entry Route (case-by-case basis)

Experienced professionals without formal high school qualifications may be considered if they can demonstrate at least 3 years in a verified middle to senior management role within a business or organizational context.

Note: Applicants with prior post-secondary education or relevant work experience may be eligible for credit transfer or accelerated progression within the programme.

Tuition Fee Structure

One-time full payment:

€6,000
3 Installments

€2,100 x 3 = €6,300
6 Installments

€1,100 x 6 = €6,600

Installments are paid monthly until completion. Fees for graduation, degree attestation, and DHL shipment of original documents are billed separately.

Who Should Apply?

Who Should Apply?

This programme is ideal for:

School leavers seeking a globally respected undergraduate business degree
Working professionals looking to upskill and grow into managerial roles
Future entrepreneurs aiming to build or scale their businesses
International learners seeking flexibility, structure, and academic quality

Awarding Institution

European International University – Paris (EIU–Paris) is a private higher education institution officially listed in France’s Ministry of National Education database under UAI Code: 0756213W. All degrees are conferred under French legal authority in accordance with the French Education Code (L444-1 to L444-11).

Accreditation

The Accreditation Council for Business Schools and Programs (ACBSP) is a prominent U.S.-based accrediting body officially recognized by the Council for Higher Education Accreditation (CHEA), which serves as the national authority for recognizing accrediting organizations in the United States.

Delivery Center

Exclusively available through EIU Regional Campus (Dubai), this ACBSP-Accredited BBA combines academic excellence with real-world relevance—empowering graduates to lead confidently in today’s dynamic global marketplace.

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Fee

Payment Terms

One-time or Installment Payments

Speak to an Admissions Advisor

For more information, inquire at

Programme Structure

Total Duration

Total Credits

Total Modules

Delivery Mode

Learning Platform

One-time full payment:

3 Installments

6 Installments

Unleash the Power Of Connection:

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