Following an 18-year hiatus in my education, I am sincerely grateful to European International University for providing the resources, opportunities, and intellectual atmosphere that have been essential to my achievements
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Programmes & Degrees
ACBSP Accredited Business Degrees
Institutional Degrees
- Bachelor of Business Administration (BBA) Final Year Top-up
- Bachelor of Information Technology and Data Science (BSITDS) Final Year Top-up
- Bachelor of Education (BEd)
- Post Graduate Diploma in Business Administration (PGDBA)
- Post Graduate Diploma in Professional Teaching Practice (PGDPTP)
- Master of Innovative Education and Teaching (MSIET), equivalent to MEd
- Master of Science in Mental Health Psychology (MSMHP)
- Master of Science in Information Technology and Data Science (MSITDS)
- Practitioner’s Doctorate (DMan, EdD, PsyD, DITDS, DSW, DSL, etc.)
- Doctor of Philosophy (PhD)
- Professional Doctorate (PD) via VAE Assessment
- Honorary Doctorate & Honorary Professorship Titles via VAE Assessment
- Global Partners
- Degree Sample
Special Education Certification
Corporate Training & Workshop
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Fee
EUR € 6,000
Payment Terms
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The ACBSP-Accredited Bachelor of Business Administration (BBA) at European International University – Paris, facilitated by EIU Regional Campus (Dubai), is a future-ready business degree tailored for the global learner. Designed with maximum flexibility and quality assurance, this programme follows an online mode of delivery, combining self-paced modules with weekly live-streamed lecture sessions (2-4 hours per week) led by qualified instructors and supported by an international academic environment.
With rolling enrollment, students may begin their studies at any time and progress at their own pace. The programme typically spans 24 to 36 months and consists of 24 modules (180 ECTS). The first 16 modules form the core foundation of business knowledge, while the final 8 modules focus on specialization, culminating in a capstone project aligned with the student’s chosen area of interest.
Programme Structure
Assessment Method
Each module is assessed through one Application-Oriented Assignment (AOA) of 2,500–3,000 words, designed to evaluate real-world understanding and critical thinking. Upon submission, students must attend a brief oral defense session (conducted virtually), where they present and justify their work to ensure academic integrity and validate their learning.
Modules
- Core Modules (First 16 Modules – Common to All Students)
- BUS110 – Business Communication
- MGT120 – Managing Business
- ACC130 – Accounting Principles I
- BUS140 – E-Commerce
- ECO150 – Principles of Economics
- FIN160 – Principles of Finance
- MKT170 – Principles of Marketing
- HRM180 – Human Resource Management
- ACT210 – Accounting Principles II
- MGT220 – Operations Management
- BUS230 – Entrepreneurship
- BUS240 – Sustainable Business Practices
- FIN250 – Financial Reporting
- MGT260 – Logistics and Supply Chain Management
- MKT270 – Cross-Cultural Marketing
- MGT280 – Business Information Management
Specialization Tracks (Final 8 Modules, including a Capstone Project)
Specialisation to Choose from
International Business Management
Final Year Modules
- IBM310 International Business Management (7.5ECTS)
This module explores fundamental concepts of business on a global scale and develops the learner’s understanding of the interdependent intricacies of international trade, politics, and culture, and their impact on international business management - IBM320 Managing International Workforce (7.5ECTS)
Multinational firms deal with different cultures, customs, and practices from their employees, and have to create policies that are both fair and respectful of their employee’s multicultural traditions. This module will help the student look at all of the different complexities of managing a diverse workforce. - IBM330 International Business Environment (7.5ECTS)
The international business environment includes many different topics from supply and demand, tariff and taxes, to the political climate and more. This module explores the multidimensional aspects of the international business environment. - IBM340 International Economics (7.5ECTS)
International Economics is the module that explores why countries trade with each other, who regulates trade, and how trade is conducted between countries. - IBM350 International Marketing (7.5ECTS)
International Marketing is the application of marketing principles in multiple international markets. This module, International Marketing, looks into the social, political, economic, and environmental factor of marketing. - IBM360 Import and Export Management (7.5ECTS)
This module will look at the necessary strategies used to import and export goods, how to properly document inbound and outbound products and to effectively use trade agreements to the benefit of the company. - IBM370 International Trade and Contemporary Issues (7.5ECTS)
Trade policies affect which country an international corporation can operate, and conduct business. This module will help to develop a learner’s ability to assess the international trade environment. - IBM380 International Business Management Capstone Project (7.5ECTS)
This module will allow the learner to demonstrate his/her knowledge of both theories and the understanding of practical applications in International Business Management. By completing the Capstone Project, learners will demonstrate their abilities to apply the necessary theories in real-world applications.
Integrated Marketing Communications
Final Year Modules
- MKT310 Marketing Image Branding and Recognition (7.5ECTS)
This module will look at the techniques that marketers use to promote and market the consistent identity of their brands to consumers. It focuses on topics such as positive branding, brand identity, brand image, and branding marketing strategies. - MKT320 Social Media Management (7.5ECTS)
This module will look into the strategies and tools used by social media marketers to strategically promote value for companies’ brands. - MKT330 Integrated Marketing Communication (7.5ECTS)
This module will help a student to learn the necessary strategies to create an integrated marketing platform for a company. - MKT340 Digital Marketing (7.5ECTS)
This module develops a student’s insight into the digital marketing world. It covers topics such as digital marketing strategies and digital marketing analytics. - MKT350 Consumer Behaviour Outline (7.5ECTS)
Consumer behaviour is the study of understanding why consumer act and respond in a certain manner and an awareness of the behaviour principles to developing effective marketing strategies. - MKT360 Sales Management (7.5ECTS)
This module will help students understand the process behind managing sales. It focuses on topics such as setting sales objectives, managing customers, and how to align sales goals with the costumers’ needs. - MKT370 Marketing Research & Analysis (7.5ECTS)
Marketing research encompasses multiple techniques from collecting direct consumer data to both qualitative and quantitative analysis of data. This module will help students better understand the techniques used by market researchers to analyse the markets. - MKT380 Integrated Marketing Communications Capstone Project (7.5ECTS)
This module will allow the student to demonstrate his/her knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.
Finance
Final Year Modules
- FIN310 Financial Analysis (7.5ECTS)
This module will aid learners to develop a better understanding of financial terminology while acquiring the necessary skills to begin to understand financial ratios and equations. - FIN320 Budgeting (7.5ECTS)
This module helps learners to understand the budgeting processes of preparing, prioritising and itemising revenues for a given period of time. - FIN330 International Finance (7.5ECTS)
This module explores global finance and economics including foreign exchange markets, international financial markets, currency derivatives, and international risk management and also examines monetary transactions that occur between two or more countries. - FIN340 Application of Fin-tech for Financial Services (7.5ECTS)
This module explores modern technology in the financial world and what applications are needed to create, track, update and audit financial records and financial transactions. - FIN350 Financial Markets and Institutions (7.5ECTS)
This module explores topics such as central banks and financial intuitions, retail and commercial banks, brokerage firms, and insurance companies. - FIN360 Financial Risk Mitigation Management (7.5ECTS)
This module looks at the planning, controlling, and execution of risk mitigation policies that will help a person make better sound financial decisions. It explores the strategies of risk mitigation in the financial service industry. - FIN370 Corporate Finance (7.5ECTS)
In this module, learners will learn about the sources of funding for capital structures and begin to understand what actions a finance manager takes in order to increase a corporation’s value for its shareholders. - FIN380 Finance Capstone Project (7.5ECTS)
This module will allow the learner to demonstrate his/her knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, learners will demonstrate their abilities to apply the necessary theories in real-world applications.
Travel and Tourism Management
Final Year Modules
- TTM310 Sustainable Tourism (7.5ECTS)
A sustainable tour must fulfil the visitor travel thirst while keeping the local community intact and without harming the biodiversity of the area. This module will give learners a better insight into the complexities of creating and hosting sustainable tours. - TTM320 Tourism Marketing (7.5ECTS)
This module will give learners valuable insight into tourism marketing and how to create and promote tours that a customer would love and enjoy. - TTM330 Strategic Travel Management (7.5ECTS)
This module explores the strategies behind travel and tourism management. After completing this module, a student will better understand the ins and outs of the daily operations of a travel agency. - TTM340 Travel and Tourism Risk Management (7.5ECTS)
This module will give learners the knowledge to understand the steps behind travel and tourism risk management. - TTM350 Corporate Travel & Tourism Management (7.5ECTS)
This module explores corporate travel and tourism and gives insight into how corporations create and manage travel policies. - TTM360 Trends in Travel and Tourism (7.5ECTS)
This module looks at the trends in the tourism industry by exploring topics such as booking trends, destination insights, marketing in the travel industry, and travel budgets. - TTM370 Management of Travel Agency (7.5ECTS)
This module explores the strategies behind travel and tourism management. After completing this module, learners will better understand the ins and outs of the daily operations of a travel agency. - TTM380 Travel and Tourism Management Capstone Project (7.5ECTS)
This module will allow learners to demonstrate their knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.
Hotel and Hospitality Management
Final Year Modules
- HHM310 Housekeeping Management (7.5ECTS)
This module will provide learners with an understanding of the responsibilities of managing the housekeeping division, inventory management, and cleaning procedures. - HHM320 Food and Beverage Management (FBM) (7.5ECTS)
This module will equip learners with an understanding of managing food cost, controlling quality and standards, and handling inventory. - HHM330 Strategic Facility Planning (7.5ECTS)
This module will provide learners with the practical knowledge of the required steps to strategize and plan for facility expansions. - HHM340 Sustainable Hotel and Hospitality Management (7.5ECTS)
This module looks into how the hospitality industry can decrease its use of resources, and take a more sustainable approach to manage their impact on the environment. - HHM350 Hotel Business Marketing (7.5ECTS)
In this module, learners will learn the necessary strategies to market a hotel to the 21st-century customer. This module covers topics such as the use of an online travel agency, revenue management strategies, and the importance of effective digital marketing. - HHM360 Hotel Financial Management (7.5ECTS)
This module also focuses on loan repayment and reliable financial indicators that examine the finances of a hotel. - HHM370 Hotel Event Management (7.5ECTS)
This module looks into all of the behind-the-scenes efforts that event managers handle in order to meet the customers’ expectations. - HHM380 Hotel and Hospital Management Capstone Project (7.5ECTS)
This module will allow learners to demonstrate their knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.
The final year is comprised of 8 specialization modules and a capstone project, which allows students to explore a niche area within their specialization. For example, a student specializing in International Business Management may focus their capstone on Strategic Human Resource Management, provided the project aligns with the specialization’s core objectives.
Programme Learning Outcomes
Graduates of this ACBSP-accredited BBA will be able to
- Demonstrate sound knowledge of business principles and cross-functional operations
- Apply critical thinking and analytical skills to real-world business scenarios
- Communicate effectively in diverse, global settings
- Lead and collaborate within multicultural business environments
- Integrate ethical, sustainable, and strategic insights into business planning
- Specialize and innovate in focused industry areas through applied learning
Entry Requirements
To be eligible for admission into the ACBSP-Accredited BBA programme, applicants must meet the following minimum criteria:
- Hold a High School Diploma or an equivalent qualification (e.g., A-Levels, IB Diploma, IGCSE, GED, etc.)
- Demonstrate English language proficiency
- Applicants who have completed their high school or secondary education in English medium are exempt from submitting standardized test scores (e.g., IELTS or TOEFL)
- Others may either submit valid English proficiency scores or opt to take the EIU-Paris in-house English proficiency test during the application process
- Possess basic digital literacy and access to a reliable internet connection
- Demonstrate strong motivation, self-discipline, and readiness for online learning
Mature Entry Route (case-by-case basis)
Experienced professionals without formal high school qualifications may be considered if they can demonstrate at least 3 years in a verified middle to senior management role within a business or organizational context.
Note: Applicants with prior post-secondary education or relevant work experience may be eligible for credit transfer or accelerated progression within the programme.
Tuition Fee Structure
Installments are paid monthly until completion. Fees for graduation, degree attestation, and DHL shipment of original documents are billed separately.
Who Should Apply?
Who Should Apply?
This programme is ideal for:
- School leavers seeking a globally respected undergraduate business degree
- Working professionals looking to upskill and grow into managerial roles
- Future entrepreneurs aiming to build or scale their businesses
- International learners seeking flexibility, structure, and academic quality
Frequently Asked Questions (FAQ)
Programme Overview
Q1. What is the BBA programme at EIU?
The Bachelor of Business Administration (BBA) at European International University – Paris is a future-ready undergraduate business degree designed for global learners and working professionals. The programme emphasizes practical application, critical thinking, and real-world business problem-solving.
The programme is 100% online, self-paced, modular, with synchronous (weekly live-streamed lecture sessions) and asynchronous learning.
The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), a recognized international accreditation body for business education.
ACBSP accreditation signifies that a programme meets rigorous global standards of academic quality, teaching excellence, curriculum relevance, and continuous improvement. Unlike content-only accreditation, ACBSP places strong emphasis on:
- Teaching quality and learning outcomes
- Student-centered education
- Practical, applied learning aligned with real-world business needs
- Ethical leadership and continuous institutional improvement
For students, ACBSP accreditation means that:
- Your degree is internationally recognized and quality-assured
- The curriculum is aligned with global business and management standards
- Your programme emphasizes practical relevance, critical thinking, and applied research
- Your qualification holds value for career advancement, leadership roles, and further academic pursuits
ACBSP is recognized by the Council for Higher Education Accreditation (CHEA) in the United States and accredits business programmes worldwide, ensuring that graduates are prepared to operate in global, multicultural, and professional environments.
Q2. How is the BBA programme delivered?
The BBA programme is delivered fully online and includes:
- Self-paced modules hosted on TalentLMS
- Weekly live-streamed lecturer sessions (2 hours per week) led by qualified instructors
- Interactive discussions with international peers
This blended approach allows flexibility while maintaining academic rigor and engagement.
Programme Structure
Q3. How long does the BBA programme take to complete?
The BBA programme typically takes 24 to 36 months to complete, depending on the student’s pace and study plan.
Q4. How many credits and modules are included?
- Total Credits: 180 ECTS
- Total Modules: 24 modules
- Credits per Module: 7.5 ECTS
The programme is divided into:
- 16 core modules (common to all students)
- 8 specialization modules, including a capstone project
Core Modules (First 16 Modules)
Q5. What core subjects will I study?
All BBA students complete the following core modules:
- BUS110 – Business Communication
- MGT120 – Managing Business
- ACC130 – Accounting Principles I
- BUS140 – E-Commerce
- ECO150 – Principles of Economics
- FIN160 – Principles of Finance
- MKT170 – Principles of Marketing
- HRM180 – Human Resource Management
- ACT210 – Accounting Principles II
- MGT220 – Operations Management
- BUS230 – Entrepreneurship
- BUS240 – Sustainable Business Practices
- FIN250 – Financial Reporting
- MGT260 – Logistics and Supply Chain Management
- MKT270 – Cross-Cultural Marketing
- MGT280 – Business Information Management
These modules build a strong foundation in business, management, finance, and marketing.
Specializations and Capstone Project
Q6. What specializations are available?
In the final phase of the programme, students choose one of the following specializations:
- International Business Management
- Integrated Marketing Communications
- Finance
- Travel and Tourism Management
- Hotel and Hospitality Management
Q7. What is the capstone project?
The capstone project is completed during the specialization phase and allows students to explore a focused topic aligned with their chosen specialization.
For example, a student specializing in International Business Management may complete a capstone project on Strategic Human Resource Management, provided it aligns with the specialization’s objectives.
Assessment and Academic Integrity
Q8. How is each BBA module assessed?
Each module is assessed through one Application-Oriented Assignment (AOA) of approximately 2,500 to 3,000 words.
These assignments are designed to:
- Evaluate applied understanding of business concepts
- Encourage critical thinking
- Connect theory to real-world scenarios
Each assignment is assessed using a grading rubric that evaluates the following criteria:
- Understanding of content
- Depth of analysis
- Application to practice
- Structure and organization
- Quality of academic writing
Q9. Is there an oral defense for assignments?
Yes. After submitting each Application-Oriented Assignment, students are required to attend a brief virtual oral defense session.
During the oral defense, students:
- Present key aspects of their assignment
- Explain their reasoning and conclusions
- Respond to questions from the instructor
This process ensures academic integrity, confirms authorship, and reinforces learning.
Q10. What is EIU’s policy on plagiarism and the use of Artificial Intelligence (AI) in assignments?
EIU is committed to upholding the highest standards of academic honesty, integrity, and intellectual rigor. In response to growing concerns regarding the use of Artificial Intelligence (AI) in academic work, the University has integrated AI content detection technology into its plagiarism-checking system.
An assignment is classified as AI-generated if it has been primarily composed or substantially influenced by an AI program, tool, or algorithm, with minimal intellectual input, authorship, or oversight from the student.
To maintain academic integrity:
- The maximum permitted similarity index for plagiarism is 25%.
- The maximum permitted threshold for AI-generated content is also 25%.
If either plagiarism or AI-generated content exceeds the 25% threshold:
- The assignment will not be accepted in its current form.
- The student will be required to resubmit the assignment.
- A resubmission fee will apply, in accordance with University policy.
This policy is effective immediately and applies to all academic programs. It reflects EIU’s commitment to protecting the academic value, credibility, and international recognition of its degrees.
Students are encouraged to use AI tools, if at all, only as a support for brainstorming or language refinement, and not as a substitute for original thinking, analysis, and academic writing.
Weekly Live-Streamed Lecture Sessions and Academic Support
Q11. Are weekly live-streamed lecture sessions mandatory?
Weekly live-streamed lecture sessions are not mandatory, but they are strongly recommended, as they provide opportunities for discussion, clarification, and engagement with faculty and peers.
Recordings of weekly live-streamed lecture sessions are made available to students who are unable to attend at the scheduled time.
Q12. Who should I contact for academic questions?
All academic questions should be directed through:
- The designated student support group, or
- Direct contact with Asst. Prof. Dr. Paula Abola, if private communication is preferred
Students are encouraged to use official communication channels to ensure timely and consistent responses.
Learning Management System (LMS)
Q13. Which LMS is used for the BBA programme?
EIU uses TalentLMS, an advanced Learning Management System that provides:
- Intuitive navigation
- Progress tracking
- Interactive content
- Downloadable learning resources
- Assignment submission portals
- Academic feedback
Students are expected to use the LMS as their primary academic reference point.
Learning Outcomes
Q14. What skills will I gain upon graduation?
Graduates of the ACBSP-accredited BBA programme will be able to:
- Demonstrate strong knowledge of core business principles
- Apply analytical and critical thinking skills to business problems
- Communicate effectively in global and multicultural settings
- Lead and collaborate in diverse business environments
- Integrate ethical, sustainable, and strategic thinking into decision-making
- Innovate and specialize in focused industry areas through applied learning
Final Notes
Q14. What should I do if I am unsure about a requirement or process?
If you are unsure about any academic or programme-related matter, you are encouraged to raise your question in the student support group or contact Asst. Prof. Dr. Paula Abola directly. Early clarification helps ensure a smooth and successful academic journey.
Awarding Institution
European International University – Paris (EIU–Paris) is a private higher education institution officially listed in France’s Ministry of National Education database under UAI Code: 0756213W. All degrees are conferred under French legal authority in accordance with the French Education Code (L444-1 to L444-11).
Accreditation
The Accreditation Council for Business Schools and Programs (ACBSP) is a prominent U.S.-based accrediting body officially recognized by the Council for Higher Education Accreditation (CHEA), which serves as the national authority for recognizing accrediting organizations in the United States.
Facilitating Hub
Facilitated through EIU Regional Campus (Dubai) as a student support and administrative hub, this ACBSP-Accredited BBA is delivered through an online mode of delivery and combines academic excellence with real-world relevance, empowering graduates to lead confidently in today’s dynamic global marketplace.
What our students are saying
I enrolled in the Bachelor of Business Administration (Top-Up – One Year Program) at European International University, Paris. My journey with EIU has strengthened my strategic thinking, global business perspective, and confidence to grow professionally in an international environment.
My experience at EIU was more than an academic journey. It strengthened my leadership perspective, deepened my approach to project management, and developed a more strategic mindset for navigating complex industrial environments. The experience continues to shape how I approach innovation and professional growth within the energy sector.
Pursuing my Doctor of Education (Ed.D.) at EIU-Paris has been one of the best decisions I have made. It challenged me to grow both professionally and personally, strengthening my leadership and deepening my commitment to meaningful and lasting change in education.
Pursuing the Professional Doctorate in Education at EIU–Paris has been a significant step in my professional journey. After working for over a decade in the education space, it is giving me a new direction in my career. I would recommend it to practising educators and education professionals.
My doctoral journey at EIU–Paris refined my research capabilities and expanded my intellectual horizons. The academic rigor of the programme built a strong foundation that continues to guide my professional path.
Earning my PhD at EIU–Paris was a defining milestone that transformed my professional journey, expanding my global perspective and strengthening my research and leadership capabilities. It continues to create lasting value in my career.
Completing my MBA in Finance has been a proud achievement. The programme strengthened my understanding of the global market and helped me build expertise in my field.
My MBA in Strategy at EIU supported both my personal and professional growth through its practical, industry-focused approach. The flexibility allowed me to balance work, family, and studies, ultimately becoming a foundation for my journey to becoming CEO
Being recognised by EIU–Paris has been a meaningful milestone in my journey as an educational leader. It reflects how leadership theory comes alive in practice and continues to inspire how I think, grow, and lead each day.
Completing my academic journey through EIU–Paris strengthened my confidence as both a clinician and a researcher. It reinforced my commitment to evidence-informed practice and enabled me to contribute knowledge that bridges science and compassionate care.
Doctorate recognition has strengthened my confidence and brought greater analytical depth to my work. Discussions, planning, and execution are now approached with a level of refinement that allows for more considered and meaningful engagement.
My Professional Doctorate in Business Management from EIU-Paris has been transformative in elevating my strategic approach to marketing leadership in the Middle East real estate sector and strengthening my credibility as a thought leader.”
EIU has played a pivotal role in shaping my mindset,teaching me to think globally while acting locally, to value structure and discipline, and to continuously invest in personal and professional growth.
Studying for my M.S.IET at EIU strengthened my reflective practice and encouraged me to design learning that is purposeful, creative, and learner-centred. It directly influenced my work in developing a forest school programme from scratch, embedding inquiry, wellbeing, and real-world learning into daily practice.
I was grateful that learning at EIU is very convenient and that it inspires me even more to keep going. I can study anytime, anywhere without pressure.
I am honoured to receive the EIU-Paris Professional Doctorate, a milestone that bridges my academic studies with international industry experience and empowers me to drive innovation, sustainability, and leadership in the tourism and hospitality sector.
Completing my doctorate degree at EIU–Paris has been a turning point, both personally and professionally. This strengthened my ability to design and carry out independent research.
My PhD from EIU-Paris elevated my career, unlocked countless opportunities, broadened my horizons, and built a strong foundation for advanced research. It’s a transformative credential that continues to propel me forward while instilling a deep sense of value.
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