Certified Brand Associate (CBA)

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EUR € 1,500

One-time or Installment Payments

Awarding Institution

European International University – Paris (EIU–Paris)
Co-Endorsed by The World Brands Foundation (TWBF)

Degree Type

EIU–Paris Institutional Qualification (EQF/QCF Level 5 Equivalent, 60 ECTS)

Mode of Delivery

100% Online | Modular | Self-Paced | Asynchronous Learning | Synchronous Live-streamed Masterclasses

Admission

Open Year-Round

Language of Instruction

English

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International Professional Certification in Brand Strategy and Leadership (IPC-BSL)

A Joint TWBF × EIU–Paris Program

The Certified Brand Associate (CBA) represents the foundation level of the International Professional Certification in Brand Strategy and Leadership (IPC-BSL) jointly developed by The World Brands Foundation (TWBF) and European International University (EIU–Paris).

This program is designed to build a solid grounding in brand fundamentals, consumer psychology, communication strategy, and analytics — empowering participants with practical, evidence-based brand management skills aligned with global EQF/QCF Level 5 standards (60 ECTS).

Delivered entirely online, the CBA prepares learners to bridge the gap between academic knowledge and professional brand practice, enabling smooth progression to the Certified Brand Manager (CBM)

Programme Structure

Total Duration

4 – 6 Months (Varies by study pace)
Total Credits

60 ECTS
Total Modules

4 Core Modules (15 ECTS each)

Program Structure & Learning Model

The program combines structured theoretical learning with practical brand application through real-world portfolios and industry-based projects.

Each module consists of 5 learning units, followed by a summative assignment requiring applied strategic analysis.

Modules

CBA420 – Brand Fundamentals and Strategic Foundations (15 ECTS): Introduces the conceptual basis of branding, brand identity, and positioning frameworks.
CBA440 – Consumer Psychology and Brand Perception (15 ECTS): Explores how consumer behavior, attitudes, and perceptions shape brand equity and loyalty.
CBA460 – Brand Communication and Digital Presence (15 ECTS): Focuses on integrated communication, storytelling, and digital marketing strategies.
CBA480 – Brand Research and Analytics Fundamentals (15 ECTS): Develops competence in data-driven brand analysis and performance evaluation.

Assessment Method

4 Written Assignments (4,000–5,000 words each), one per module

Each portfolio must demonstrate:

Strategic brand analysis
Application of theory to practice
Evidence-based recommendations
Visual and analytical presentation of findings

All assessments are graded by EIU–Paris academic faculty, moderated under TWBF’s professional standards.

Learning Platform

EIU–Paris LMS (Learning Management System) — secure, user-friendly, and accessible worldwide.
Provides 24/7 access to modules, reference materials, assessment uploads, grading, and instructor feedback.

Study Routes Available

Regular Route: Standard pace (4–6 months).
Accelerated Route: Complete faster by submitting assignments at your own pace.
Recognition of Prior Learning (RPL): Professional experience may be evaluated for credit transfer or module exemption (case-by-case).

Entry Requirements

Applicants must meet one of the following:

Completion of secondary education (A-levels, Baccalaureate, or equivalent).
Minimum 1 year of professional experience in marketing, brand management, communications, or related fields.

Learning Outcomes

Upon successful completion, learners will be able to:

Demonstrate a clear understanding of branding fundamentals and brand-building strategies.
Analyze consumer insights and translate them into actionable brand strategies.
Design effective brand communication across digital and traditional platforms.
Apply analytical frameworks to assess and optimize brand performance.

Graduates may progress directly to the Certified Brand Manager (CBM) level.

Tuition Fee Structure

€1,500 — One-time or installment payments available.
All payments are processed via the EIU–Paris Stripe online payment gateway, with an 8% Stripe processing fee applied.

Who Should Apply?

Marketing, communication, and business professionals seeking formal certification in branding.
Entrepreneurs and SME owners aiming to build strong brand identities.
Entry- to mid-level executives aspiring to transition into brand or marketing management roles.

Awarding Institution

European International University – Paris
(EIU–Paris)

Accredited by ASIC (Premier Institution)

QS 5-Star Rated

Endorsed by The World Brands Foundation (TWBF)

Credential Sample

Global Recognition & Accreditation

All qualifications are benchmarked to EQF, QCF, and EHEA standards and recognized for credit transfer within the EIU–Paris academic framework.
The CBA carries the joint prestige of TWBF industry endorsement and EIU–Paris academic recognition, making it globally credible and professionally valuable.

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What our students are saying

I believe in continuous learning and applying knowledge for real-world impact. EIU-Paris doctorate elevated my standing & my professional endeavors as a senior lecturer.

𝘿𝙧. 𝙁𝙚𝙡𝙞𝙭 𝙔𝙚𝙤 𝘾𝙝𝙤𝙣𝙜 𝙓𝙞𝙖𝙣

Alumnus

My EIU Paris MBA sharpened my 20+ years of IT expertise, equipping me for a safer digital future.

𝙎𝙘𝙤𝙩𝙩 𝘼𝙡𝙡𝙙𝙧𝙞𝙙𝙜𝙚

Alumnus

My Degree in Education from EIU - Paris Fuels my Devotion in my career

Francois Greyling

Alumnus

After 20 years in logistics, my EIU BBA has brought newfound confidence and has made my work life more engaging and fulfilling

𝙈𝙖𝙣𝙯𝙤𝙤𝙧 𝙃𝙪𝙨𝙨𝙖𝙞𝙣

Alumnus

I am incredibly happy that my EIU-Paris Bachelor's degree in Finance led to my admission into a Master's program in the UK, showcasing EIU's valuable global recognition.

𝙄𝙦𝙧𝙖 𝘼𝙞𝙟𝙖𝙯

Alumnus

My doctorate from EIU-Paris significantly strengthens the strategic foundation for my role as VP of Business Development

𝘿𝙧. 𝙇𝙖𝙡𝙞𝙩 𝙆𝙝𝙖𝙩𝙧𝙞

Alumnus

Completing my MBA in HR at EIU - Paris truly transformed my career. Landing a senior HR role in a reputed company in Riyadh exceeded all my expectations.