Certified Brand Manager (CBM)

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EUR € 2,000

One-time or Installment Payments

Awarding Institution

European International University – Paris (EIU–Paris)
Co-Endorsed by The World Brands Foundation (TWBF)

Degree Type

EIU–Paris Institutional Qualification (EQF/QCF Level 6 Equivalent, 60 ECTS)

Mode of Delivery

100% Online | Modular | Self-Paced | Asynchronous Learning | Synchronous Live-streamed Masterclasses

Admission

Open Year-Round

Language of Instruction

English

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International Professional Certification in Brand Strategy and Leadership (IPC-BSL)

A Joint TWBF × EIU–Paris Program

The Certified Brand Manager (CBM) represents the intermediate level of the International Professional Certification in Brand Strategy and Leadership (IPC-BSL) jointly developed by The World Brands Foundation (TWBF) and European International University (EIU–Paris).

This program builds upon the foundational competencies of the Certified Brand Associate (CBA) and focuses on advanced brand strategy, innovation, experience design, and leadership. It equips professionals to manage dynamic brand ecosystems through creativity, analytics, and technology integration.

The CBM aligns with global EQF/QCF Level 6 standards (60 ECTS) and serves as a bridge to the Certified Brand Strategist (CBS) qualification.

Programme Structure

Total Duration

4 – 6 Months (Varies by study pace
Total Credits

60 ECTS
Total Modules

4 Core Modules (15 ECTS each)

Program Structure & Learning Model

Learners engage in advanced theoretical frameworks and experiential brand leadership applications. The curriculum blends analytical reasoning, innovation, and organizational culture design to strengthen leadership impact within competitive brand environments.

Each module comprises 5 learning units, culminating in an applied portfolio that demonstrates strategic brand management and innovation capability.

Modules

CBM520 – Advanced Brand Strategy and Innovation (15 ECTS): Focuses on developing breakthrough brand strategies that drive innovation, differentiation, and long-term growth.
CBM540 – Brand Experience Design and Customer Journey (15 ECTS): Examines consumer experience mapping, touchpoint management, and emotional engagement to enhance loyalty.
CBM560 – Digital Brand Management and Technology Integration (15 ECTS): Explores the digital transformation of branding, AI-driven marketing tools, and omni-channel consistency.
CBM580 – Brand Leadership and Organizational Culture (15 ECTS): Emphasizes leadership behaviors, values, and internal culture as drivers of brand integrity and performance.

Assessment Method

4 Written Assignments (5 000 – 6 000 words each), one per module

Each portfolio must demonstrate:

Advanced brand strategic thinking
Evidence-based innovation frameworks
Integration of digital and organizational elements
Applied leadership and brand culture insight

All assessments are evaluated by EIU–Paris academic faculty, moderated and endorsed under TWBF’s professional excellence standards.

Learning Platform

EIU–Paris LMS (Learning Management System) – secure, interactive, and globally accessible.
Provides 24/7 access to modules, study materials, assessments, grading updates, and faculty feedback.

Study Routes Available

Regular Route: Standard pace (4–6 months).
Accelerated Route: Self-paced progress based on assignment completion.
Recognition of Prior Learning (RPL): Experienced professionals may apply for credit transfer or module exemption (subject to evaluation).

Entry Requirements

Applicants must meet one of the following:

Diploma, Higher National Certificate, or Associate Degree in marketing, management, business administration, or related fields.
Minimum three (3) years of professional experience in marketing, brand management, strategic communications, or related disciplines.

Learning Outcomes

Upon successful completion, learners will be able to:

Develop and execute comprehensive brand strategies aligned with organizational objectives.
Innovate brand experiences that enhance customer engagement and loyalty.
Integrate digital tools and technologies into holistic brand management.
Cultivate leadership practices that build brand-driven organizational cultures.

Graduates may progress directly to the Certified Brand Strategist (CBS) level.

Tuition Fee Structure

€2 000 — One-time or installment payments available.
All payments are processed via the EIU–Paris Stripe online payment gateway, with an 8 % Stripe processing fee applied.

Who Should Apply?

Marketing and brand professionals ready to advance into leadership roles.
Managers and entrepreneurs driving innovation and digital brand transformation.
Brand consultants seeking formal global credentialing in brand leadership.

Awarding Institution

European International University – Paris
(EIU–Paris)

Accredited by ASIC (Premier Institution)

QS 5-Star Rated

Endorsed by The World Brands Foundation (TWBF)

Credential Sample

Global Recognition & Accreditation

All qualifications are benchmarked to EQF, QCF, and EHEA standards and recognized for credit transfer within the EIU–Paris academic framework.
The CBM carries the joint prestige of TWBF industry endorsement and EIU–Paris academic validation, establishing it as a globally credible and professionally impactful qualification.

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What our students are saying

I believe in continuous learning and applying knowledge for real-world impact. EIU-Paris doctorate elevated my standing & my professional endeavors as a senior lecturer.

𝘿𝙧. 𝙁𝙚𝙡𝙞𝙭 𝙔𝙚𝙤 𝘾𝙝𝙤𝙣𝙜 𝙓𝙞𝙖𝙣

Alumnus

My EIU Paris MBA sharpened my 20+ years of IT expertise, equipping me for a safer digital future.

𝙎𝙘𝙤𝙩𝙩 𝘼𝙡𝙡𝙙𝙧𝙞𝙙𝙜𝙚

Alumnus

My Degree in Education from EIU - Paris Fuels my Devotion in my career

Francois Greyling

Alumnus

After 20 years in logistics, my EIU BBA has brought newfound confidence and has made my work life more engaging and fulfilling

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Alumnus

I am incredibly happy that my EIU-Paris Bachelor's degree in Finance led to my admission into a Master's program in the UK, showcasing EIU's valuable global recognition.

𝙄𝙦𝙧𝙖 𝘼𝙞𝙟𝙖𝙯

Alumnus

My doctorate from EIU-Paris significantly strengthens the strategic foundation for my role as VP of Business Development

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Alumnus

Completing my MBA in HR at EIU - Paris truly transformed my career. Landing a senior HR role in a reputed company in Riyadh exceeded all my expectations.