Learners engage in advanced theoretical frameworks and experiential brand leadership applications. The curriculum blends analytical reasoning, innovation, and organizational culture design to strengthen leadership impact within competitive brand environments.

Each module comprises 5 learning units, culminating in an applied portfolio that demonstrates strategic brand management and innovation capability.

Modules

• CBM520 – Advanced Brand Strategy and Innovation (15 ECTS): Focuses on developing breakthrough brand strategies that drive innovation, differentiation, and long-term growth.
• CBM540 – Brand Experience Design and Customer Journey (15 ECTS): Examines consumer experience mapping, touchpoint management, and emotional engagement to enhance loyalty.
• CBM560 – Digital Brand Management and Technology Integration (15 ECTS): Explores the digital transformation of branding, AI-driven marketing tools, and omni-channel consistency.
• CBM580 – Brand Leadership and Organizational Culture (15 ECTS): Emphasizes leadership behaviors, values, and internal culture as drivers of brand integrity and performance.