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Bachelor of Science (BSc) in Brand Management and Business Transformation (BMBT)

Unlock your potential with EIU Paris 🌟

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EUR € 6,000

One-time or Installment Payments

Awarding Institution

European International University – Paris (EIU–Paris)
Co-Endorsed by The World Brands Foundation (TWBF)

Degree Type

EIU–Paris Institutional Qualification — EQF/QCF Level 6 Equivalent (180 ECTS)

Mode of Delivery

100% Online | Modular | Self-Paced | Asynchronous Learning | Synchronous Live-streamed Masterclasses

Admission

Open Year-Round

Language of Instruction

English

For more information, inquire at

info@eiu.ac

Official Business WhatsApp:

+33 6 13 92 62 64

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International Professional Certification in Brand Strategy and Leadership (IPC-BSL)

A Joint TWBF × EIU–Paris Program

The BSc in Brand Management and Business Transformation (BMBT) equips learners with the full spectrum of brand, marketing, and business foundations, then integrates the Certified Brand Associate (CBA) curriculum and a capstone portfolio to develop job-ready brand builders and future managers. The degree is mapped to EQF/QCF Level 6 and totals 180 ECTS, combining general management modules, CBA modules, and a transformation-focused capstone.

Programme Structure

  • Total Duration

    18 – 24 Months (varies by study pace)

  • Total Credits

    180 ECTS

  • Total Modules

    6 General-Management modules (60 ECTS) + CBA modules (60 ECTS) + Capstone (60 ECTS)

The degree blends structured theory with applied brand practice. Learners complete:

General Management & Marketing Foundations (60 ECTS)
Full CBA Professional Certification (embedded, 60 ECTS)
Brand Management Capstone (60 ECTS) demonstrating transformation impact via a portfolio of evidence
A. General Management, Marketing & Business Foundations (60 ECTS)
BUS110 – Business Communication (10 ECTS)
MKT170 – Principles of Marketing (10 ECTS)
BUS230 – Entrepreneurship (10 ECTS)
MKT270 – Cross-Cultural Marketing (10 ECTS)
IBM310 – International Business Management (10 ECTS)
IBM350 – International Marketing (10 ECTS)
B. Embedded Professional Certification: Certified Brand Associate (60 ECTS)
CBA420 – Brand Fundamentals & Strategic Foundations (15 ECTS)
CBA440 – Consumer Psychology & Brand Perception (15 ECTS)
CBA460 – Brand Communication & Digital Presence (15 ECTS)
CBA480 – Brand Research & Analytics Fundamentals (15 ECTS)
C. Capstone
BRM590 – Brand Management Capstone Project – Portfolio of Evidence (60 ECTS)
  • Written assignments/portfolios per module, with supporting evidence and industry examples.
  • Final Capstone Portfolio demonstrating strategy design, execution, and measurable brand outcomes.
All assessments follow EIU–Paris academic QA and professional criteria (theory, application, critical analysis, evidence-based reasoning).
  • EIU–Paris LMS — secure, user-friendly, 24/7 access to modules, readings, submissions, grades, and faculty feedback.
  • Regular Route: 18 – 24 months.
  • Accelerated Route: Progress faster by submitting assessments at your own pace.
  • Recognition of Prior Learning (RPL): Professional experience may be assessed for credit / advanced standing (case-by-case).

Applicants must meet one of the following:

  • Secondary school completion with satisfactory standing (A-levels, Baccalaureate, High School Diploma, or international equivalent), OR
  • Minimum two (2) years of professional experience in marketing, brand management, business operations, or related fields.

Graduates will be able to:

  • Apply core business and marketing principles to build and grow brands.
  • Translate consumer and market insights into actionable strategies.
  • Execute integrated brand communication across channels.
  • Use analytics to evaluate brand equity and performance.
  • Lead brand transformation initiatives evidenced in a capstone portfolio.
€6,000 — one-time or installment payments available.
All payments are processed via the EIU–Paris Stripe online payment gateway, with an 8% Stripe processing fee applied.
  • Aspiring brand/marketing professionals seeking a degree + professional certification pathway.
  • Entrepreneurs and SME owners aiming to professionalize brand and growth strategy.
  • Career-switchers seeking a globally benchmarked, portfolio-driven brand degree.

European International University – Paris (EIU–Paris)

(Endorsed collaboration with The World Brands Foundation – TWBF)

All components are benchmarked to EQF, QCF, and EHEA/UNESCO standards. Professional certifications are endorsed by TWBF and awarded by EIU–Paris; flexible entry pathways recognize substantial professional expertise.

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Testimonial

What our students are saying

Dr. Felix Yeo Chong Xian
𝘿𝙧. 𝙁𝙚𝙡𝙞𝙭 𝙔𝙚𝙤 𝘾𝙝𝙤𝙣𝙜 𝙓𝙞𝙖𝙣
Alumnus

I believe in continuous learning and applying knowledge for real-world impact. EIU-Paris doctorate elevated my standing & my professional endeavors as a senior lecturer.

Scott Alldridge
𝙎𝙘𝙤𝙩𝙩 𝘼𝙡𝙡𝙙𝙧𝙞𝙙𝙜𝙚
Alumnus

My EIU Paris MBA sharpened my 20+ years of IT expertise, equipping me for a safer digital future.

Francois Greyling
Francois Greyling
Alumnus

My Degree in Education from EIU – Paris fuels my devotion in my career.

Manzoor Hussain
𝙈𝙖𝙣𝙯𝙤𝙤𝙧 𝙃𝙪𝙨𝙨𝙖𝙞𝙣
Alumnus

After 20 years in logistics, my EIU BBA has brought newfound confidence and made my work life more engaging and fulfilling.

Iqra Aijaz
𝙄𝙦𝙧𝙖 𝘼𝙞𝙟𝙖𝙯
Alumnus

I am incredibly happy that my EIU-Paris Bachelor's degree in Finance led to my admission into a Master's program in the UK, showcasing EIU's valuable global recognition.

Dr. Lalit Khatri
𝘿𝙧. 𝙇𝙖𝙡𝙞𝙩 𝙆𝙝𝙖𝙩𝙧𝙞
Alumnus

My doctorate from EIU-Paris significantly strengthens the strategic foundation for my role as VP of Business Development.

Ahmed Ibrahim Aldughaylibi
Ahmed Ibrahim Aldughaylibi
Alumnus

Completing my MBA in HR at EIU – Paris truly transformed my career. Landing a senior HR role in a reputed company in Riyadh exceeded all my expectations.

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