𝘿𝙧. 𝙁𝙚𝙡𝙞𝙭 𝙔𝙚𝙤 𝘾𝙝𝙤𝙣𝙜 𝙓𝙞𝙖𝙣
Alumnus
I believe in continuous learning and applying knowledge for real-world impact. EIU-Paris doctorate elevated my standing & my professional endeavors as a senior lecturer.
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Doctor of Strategic Branding and Business Intelligence (Dr.SBBI)
Unlock your potential with EIU Paris 🌟
Apply now to get started!
EUR € 10,000
One-time or Installment Payments
Awarding Institution
European International University – Paris (EIU–Paris)
Co-Endorsed by The World Brands Foundation (TWBF)
Degree Type
Professional Doctorate — EQF/QCF Level 8 Equivalent (180 ECTS)
Mode of Delivery
100% Online | Modular | Self-Paced | Asynchronous Learning | Synchronous Live-streamed Masterclasses
Admission
Open Year-Round
Language of Instruction
English
For more information, inquire at
info@eiu.ac
Official Business WhatsApp:
+33 6 13 92 62 64
International Professional Certification in Brand Strategy and Leadership (IPC-BSL)
A Joint TWBF × EIU–Paris Program
The Doctor of Strategic Branding and Business Intelligence (Dr.SBBI) is a Level-8 professional doctorate (180 ECTS) that develops executive capability in global brand leadership, innovation, stakeholder ecosystems, valuation, and data-driven decision-making.
The program integrates the full Certified Brand Strategist (CBS) curriculum, advanced scholarly seminars, and an original doctorate thesis (action research) that delivers measurable impact for an organization or sector.
Programme Structure
Program Structure & Learning Model
The doctorate blends executive-level practice with doctoral-level scholarship. Learners complete:
Certified Brand Strategist (CBS) – four advanced modules (60 ECTS)
Scholarly Conferences/Seminars I & II – research framing, methods, and dissemination (30 ECTS)
Doctorate Thesis (Action Research) – original, practice-rooted study delivering strategic brand and BI outcomes (90 ECTS)
A. Certified Brand Strategist – CBS (60 ECTS)
CBS620 – Global Brand Leadership & Strategic Vision (15 ECTS)
CBS640 – Brand Ecosystem & Stakeholder Management (15 ECTS)
CBS660 – Brand Innovation & Transformation Leadership (15 ECTS)
CBS680 – Brand Valuation, Finance & Performance Management (15 ECTS)
B. Research Engagement (30 ECTS)
RBL820 – Scholarly Conference/Seminar I (15 ECTS)
RBL830 – Scholarly Conference/Seminar II (15 ECTS)
C. Doctorate Thesis (90 ECTS)
DSSR980 – Doctorate Thesis (Action Research) — original contribution to strategic brand leadership and/or business intelligence practice (90 ECTS)
Assessment Method
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CBS Portfolios per module (6,000–7,000 words each) with applied evidence.
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Seminar Deliverables: proposals, presentations, peer feedback, and dissemination artifacts.
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Doctorate Thesis: supervised action-research project with viva/defense procedures aligned to EIU–Paris QA.
All assessments follow EIU–Paris academic and professional standards (theory, application, critical analysis, evidence-based reasoning).
Learning Platform
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EIU–Paris LMS: Secure, user-friendly, 24/7 access to modules, readings, supervision milestones, submissions, grading, and feedback.
Study Routes Available
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Regular Route: 18–24 months.
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Accelerated Route: Self-paced submission based on meeting supervisory milestones.
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Recognition of Prior Learning (RPL): Experienced leaders may be assessed for advanced standing (case-by-case).
Entry Requirements
Applicants must meet one of the following:
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Master’s degree (or international equivalent) in marketing, management, business, or related fields, OR
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Minimum five (5) years of executive-level experience in brand strategy, C-suite marketing leadership, or senior management roles.
Learning Outcomes
Graduates will be able to:
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Exercise strategic leadership for global brands with measurable business impact.
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Architect stakeholder ecosystems that create sustainable value.
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Lead innovation and transformation initiatives across markets and cultures.
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Apply valuation, finance, and BI analytics to maximize brand performance and inform executive decisions.
Tuition Fee Structure
€10,000 — one-time or installment payments available.
All payments are processed via the EIU–Paris Stripe online payment gateway, with an 8% Stripe processing fee applied.
Who Should Apply?
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Senior brand/marketing executives and C-suite leaders responsible for growth and reputation.
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Consultants and entrepreneurs driving multi-market brand transformation.
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Strategy and BI professionals seeking a practice-rooted doctoral credential with global credibility.
Awarding Institution
European International University – Paris (EIU–Paris)
(Endorsed collaboration with The World Brands Foundation – TWBF)
Credential Sample
Global Recognition & Accreditation
All components are benchmarked to EQF, QCF, and EHEA/UNESCO standards. Professional certifications are endorsed by TWBF and awarded by EIU–Paris; flexible entry pathways recognize substantial executive expertise.
Testimonial
What our students are saying
𝙎𝙘𝙤𝙩𝙩 𝘼𝙡𝙡𝙙𝙧𝙞𝙙𝙜𝙚
Alumnus
My EIU Paris MBA sharpened my 20+ years of IT expertise, equipping me for a safer digital future.
Francois Greyling
Alumnus
My Degree in Education from EIU – Paris fuels my devotion in my career.
𝙈𝙖𝙣𝙯𝙤𝙤𝙧 𝙃𝙪𝙨𝙨𝙖𝙞𝙣
Alumnus
After 20 years in logistics, my EIU BBA has brought newfound confidence and made my work life more engaging and fulfilling.
𝙄𝙦𝙧𝙖 𝘼𝙞𝙟𝙖𝙯
Alumnus
I am incredibly happy that my EIU-Paris Bachelor's degree in Finance led to my admission into a Master's program in the UK, showcasing EIU's valuable global recognition.
𝘿𝙧. 𝙇𝙖𝙡𝙞𝙩 𝙆𝙝𝙖𝙩𝙧𝙞
Alumnus
My doctorate from EIU-Paris significantly strengthens the strategic foundation for my role as VP of Business Development.
Ahmed Ibrahim Aldughaylibi
Alumnus
Completing my MBA in HR at EIU – Paris truly transformed my career. Landing a senior HR role in a reputed company in Riyadh exceeded all my expectations.
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