Doctor of Strategic Branding and Business Intelligence (Dr.SBBI)

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EUR € 10,000

One-time or Installment Payments

Awarding Institution

European International University – Paris (EIU–Paris)
Co-Endorsed by The World Brands Foundation (TWBF)

Degree Type

Professional Doctorate — EQF/QCF Level 8 Equivalent (180 ECTS)

Mode of Delivery

100% Online | Modular | Self-Paced | Asynchronous Learning | Synchronous Live-streamed Masterclasses

Admission

Open Year-Round

Language of Instruction

English

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International Professional Certification in Brand Strategy and Leadership (IPC-BSL)

A Joint TWBF × EIU–Paris Program

The Doctor of Strategic Branding and Business Intelligence (Dr.SBBI) is a Level-8 professional doctorate (180 ECTS) that develops executive capability in global brand leadership, innovation, stakeholder ecosystems, valuation, and data-driven decision-making.

The program integrates the full Certified Brand Strategist (CBS) curriculum, advanced scholarly seminars, and an original doctorate thesis (action research) that delivers measurable impact for an organization or sector.

Programme Structure

Total Duration

18 – 24 Months (varies by study pace)
Total Credits

180 ECTS
Total Modules

CBS (60 ECTS) + Research Seminars (30 ECTS) + Doctorate Thesis (90 ECTS)

Program Structure & Learning Model

The doctorate blends executive-level practice with doctoral-level scholarship. Learners complete:

Certified Brand Strategist (CBS) – four advanced modules (60 ECTS)

Scholarly Conferences/Seminars I & II – research framing, methods, and dissemination (30 ECTS)

Doctorate Thesis (Action Research) – original, practice-rooted study delivering strategic brand and BI outcomes (90 ECTS)

A. Certified Brand Strategist – CBS (60 ECTS)

CBS620 – Global Brand Leadership & Strategic Vision (15 ECTS)

CBS640 – Brand Ecosystem & Stakeholder Management (15 ECTS)

CBS660 – Brand Innovation & Transformation Leadership (15 ECTS)

CBS680 – Brand Valuation, Finance & Performance Management (15 ECTS)

B. Research Engagement (30 ECTS)

RBL820 – Scholarly Conference/Seminar I (15 ECTS)

RBL830 – Scholarly Conference/Seminar II (15 ECTS)

C. Doctorate Thesis (90 ECTS)

DSSR980 – Doctorate Thesis (Action Research) — original contribution to strategic brand leadership and/or business intelligence practice (90 ECTS)

Assessment Method

CBS Portfolios per module (6,000–7,000 words each) with applied evidence.
Seminar Deliverables: proposals, presentations, peer feedback, and dissemination artifacts.
Doctorate Thesis: supervised action-research project with viva/defense procedures aligned to EIU–Paris QA.

All assessments follow EIU–Paris academic and professional standards (theory, application, critical analysis, evidence-based reasoning).

Learning Platform

EIU–Paris LMS: Secure, user-friendly, 24/7 access to modules, readings, supervision milestones, submissions, grading, and feedback.

Study Routes Available

Regular Route: 18–24 months.
Accelerated Route: Self-paced submission based on meeting supervisory milestones.
Recognition of Prior Learning (RPL): Experienced leaders may be assessed for advanced standing (case-by-case).

Entry Requirements

Applicants must meet one of the following:

Master’s degree (or international equivalent) in marketing, management, business, or related fields, OR
Minimum five (5) years of executive-level experience in brand strategy, C-suite marketing leadership, or senior management roles.

Learning Outcomes

Graduates will be able to:

Exercise strategic leadership for global brands with measurable business impact.
Architect stakeholder ecosystems that create sustainable value.
Lead innovation and transformation initiatives across markets and cultures.
Apply valuation, finance, and BI analytics to maximize brand performance and inform executive decisions.

Tuition Fee Structure

€10,000 — one-time or installment payments available.

All payments are processed via the EIU–Paris Stripe online payment gateway, with an 8% Stripe processing fee applied.

Who Should Apply?

Senior brand/marketing executives and C-suite leaders responsible for growth and reputation.
Consultants and entrepreneurs driving multi-market brand transformation.
Strategy and BI professionals seeking a practice-rooted doctoral credential with global credibility.

Awarding Institution

European International University – Paris (EIU–Paris)

(Endorsed collaboration with The World Brands Foundation – TWBF)

Credential Sample

Global Recognition & Accreditation

All components are benchmarked to EQF, QCF, and EHEA/UNESCO standards. Professional certifications are endorsed by TWBF and awarded by EIU–Paris; flexible entry pathways recognize substantial executive expertise.

Our Latest Convocation

Testimonial

What our students are saying

I believe in continuous learning and applying knowledge for real-world impact. EIU-Paris doctorate elevated my standing & my professional endeavors as a senior lecturer.

𝘿𝙧. 𝙁𝙚𝙡𝙞𝙭 𝙔𝙚𝙤 𝘾𝙝𝙤𝙣𝙜 𝙓𝙞𝙖𝙣

Alumnus

My EIU Paris MBA sharpened my 20+ years of IT expertise, equipping me for a safer digital future.

𝙎𝙘𝙤𝙩𝙩 𝘼𝙡𝙡𝙙𝙧𝙞𝙙𝙜𝙚

Alumnus

My Degree in Education from EIU - Paris Fuels my Devotion in my career

Francois Greyling

Alumnus

After 20 years in logistics, my EIU BBA has brought newfound confidence and has made my work life more engaging and fulfilling

𝙈𝙖𝙣𝙯𝙤𝙤𝙧 𝙃𝙪𝙨𝙨𝙖𝙞𝙣

Alumnus

I am incredibly happy that my EIU-Paris Bachelor's degree in Finance led to my admission into a Master's program in the UK, showcasing EIU's valuable global recognition.

𝙄𝙦𝙧𝙖 𝘼𝙞𝙟𝙖𝙯

Alumnus

My doctorate from EIU-Paris significantly strengthens the strategic foundation for my role as VP of Business Development

𝘿𝙧. 𝙇𝙖𝙡𝙞𝙩 𝙆𝙝𝙖𝙩𝙧𝙞

Alumnus

Completing my MBA in HR at EIU - Paris truly transformed my career. Landing a senior HR role in a reputed company in Riyadh exceeded all my expectations.