1. MKT310 Marketing Image Branding and Recognition (7.5ECTS)
   This module will look at the techniques that marketers use to promote and market the consistent identity of their brands to consumers. It focuses on topics such as positive branding, brand identity, brand image, and branding marketing strategies.
2. MKT320 Social Media Management (7.5ECTS)
   This module will look into the strategies and tools used by social media marketers to strategically promote value for companies’ brands.
3. MKT330 Integrated Marketing Communication (7.5ECTS)
   This module will help a student to learn the necessary strategies to create an integrated marketing platform for a company.
4. MKT340 Digital Marketing (7.5ECTS)
   This module develops a student’s insight into the digital marketing world. It covers topics such as digital marketing strategies and digital marketing analytics.
5. MKT350 Consumer Behaviour Outline (7.5ECTS)
   Consumer behaviour is the study of understanding why consumer act and respond in a certain manner and an awareness of the behaviour principles to developing effective marketing strategies.
6. MKT360 Sales Management (7.5ECTS)
   This module will help students understand the process behind managing sales. It focuses on topics such as setting sales objectives, managing customers, and how to align sales goals with the costumers’ needs.
7. MKT370 Marketing Research & Analysis (7.5ECTS)
   Marketing research encompasses multiple techniques from collecting direct consumer data to both qualitative and quantitative analysis of data. This module will help students better understand the techniques used by market researchers to analyse the markets.
8. MKT380 Integrated Marketing Communications Capstone Project (7.5ECTS)
   This module will allow the student to demonstrate his/her knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.

1. Mastery of and competency in specific targeted job skills much required for personal impact and professional success.
2. Nationally recognised and international accredited BACHELOR OF BUSINESS ADMINISTRATION IN INTEGRATED MARKETING COMMUNICATIONS evidencing your competitive advantage in the job market, locally and internationally.
3. Greater confidence to face job-related tasks and achievement of optimised performance.
4. Direct application of relevant vocation-specific skills and technical know-how transfer for significantly improved performance at workplace.
5. Higher likelihood of being considered for job promotions and salary upgrades.
6. Become officially certified as EXPERT SPECIALIST, both theoretically and practically, in INTEGRATED MARKETING COMMUNICATIONS. 

B.B.A. in International Business :
B.B.A. in International Business will allow students to encompass various corporate and commercial activities across international borders. This major will give students a meaningful insight and understanding into the effects of cross-national activities such as the importance of contractual agreements, international risk mitigation, international logistics, and how to deal with international operations and activities.

B.B.A. in Finance :
With a B.B.A. in Finance , students will develop their ability to make informed investment predictions, and accurately forecast future fiscal conditions. They will acquire practical knowledge on various mechanisms of the financial industry. This specialisation will give students meaningful insights and understandings on topics such as commercial bank management, international finance and trade, commercial investment and risk mitigation and management.

B.B.A. in Integrated Marketing Communications :
B.B.A. in Integrated Marketing Communications (IMC)  will enable students to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management. This specialisation will give students meaningful insight and understanding on topics such as cross-cultural marketing, image branding and recognition, social networking management, and international business communication.

B.B.A. in Hospitality & Hotel Management :
B.B.A. in Hospitality and Hotel Management gives students the ability to take part of the hospitality and hotel industry which is one of the fastest growing industries in the 21st century. Students who study a B.B.A. in Hospitality and Hotel Management will be able to complete within the dynamic and rapidly evolving field with the knowledge that will enable students to excel in the workforce. This specialisation will give students meaningful insight and understanding on topics such as human resource management, sustainable development, strategic hotel planning, hospitality marketing and sales, and housekeeping management.

B.B.A. in Travel and Tourism Management 
B.B.A. in Travel and Tourism Management will open a wide range of international doors for a person’s career path. An individual who embarks on a B.B.A. in Travel and Tourism will be able to choose from a wide range of work-related opportunities from managing a five-star restaurant in Portugal to an operating tour at a sustainable rainforest in Brazil. Travel and Tourism is a diverse field that will enable a student to travel and work in different locations throughout the world. This specialisation will give a student meaningful insight and understanding on topics such as travel management, sustainable tourism, tourism development and travel and tourism marketing.

• • Personalised, easy to understand text-based (reading materials) interactive resources that progressively and systematically takes the learner through various areas of competencies required at the workplace, in a specialised field of study.

• Applicants should possess a High School Diploma or its equivalent, such as IGCSE, A-Level, IB, GED, etc.
• Applicants should be proficient in the English language
• Applicants should possess a high level of motivation and self-discipline
• Applicants should possess basic smartphone or computer operating knowledge and skills

Mature Entry Route (done on case-by-case evaluation basis only):

• Applicants without any High School completion qualification should possess at least 3 years of professional working experience in the field of Business or Management

pplicants must:

1. Submit all of the required documents via EIU official website.
2. Get documents reviewed and verified by the EIU admissions team (around 5 working days).
3. Receive enrollment confirmation with a Conditional Acceptance Letter and Invoice.
4. Settle the payment.
5. Receive Unconditional Acceptance Letter.
6. Start the programme.

Personalised exercises, assignments and/or quizzes are utilised throughout the course/programme to measure progress in learning. Such comprehensive assessment procedure is characterised by being diagnostic, formative (intervention-oriented), and summative.

100% completion of courses and assessment therein is required to be able to get certified in the said course and/or programme.

To receive a degree in the programme of study, students must achieve the following:

• Complete the course as prescribed in the academic catalog under which the student enrolled.
• Complete unit and course requirements with a minimum of a 49% ECTS.
• Complete the programme of study within 150% of the published length of the programme.

The grading system is defined as follows: