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Bachelor of Science (BSc) in Brand Management and Business Transformation (BMBT)

Unlock your potential with EIU Paris 🌟

Apply now to get started!

EUR € 6,000

One-time or Installment Payments

Awarding Institution

European International University – Paris (EIU–Paris)
Co-Endorsed by The World Brands Foundation (TWBF)

Degree Type

EIU–Paris Institutional Qualification — EQF/QCF Level 6 Equivalent (180 ECTS)

Mode of Delivery

100% Online | Modular | Self-Paced | Asynchronous Learning | Synchronous Live-streamed Masterclasses

Admission

Open Year-Round

Language of Instruction

English

For more information, inquire at

info@eiu.ac

Official Business WhatsApp:

+33 6 13 92 62 64

Unleash the Power Of Connection:

International Professional Certification in Brand Strategy and Leadership (IPC-BSL)

A Joint TWBF × EIU–Paris Program

The BSc in Brand Management and Business Transformation (BMBT) equips learners with the full spectrum of brand, marketing, and business foundations, then integrates the Certified Brand Associate (CBA) curriculum and a capstone portfolio to develop job-ready brand builders and future managers. The degree is mapped to EQF/QCF Level 6 and totals 180 ECTS, combining general management modules, CBA modules, and a transformation-focused capstone.

Programme Structure
  • Total Duration

    18 – 24 Months (varies by study pace)

  • Total Credits

    180 ECTS

  • Total Modules

    6 General-Management modules (60 ECTS) + CBA modules (60 ECTS) + Capstone (60 ECTS)

The degree blends structured theory with applied brand practice. Learners complete:

General Management & Marketing Foundations (60 ECTS)
Full CBA Professional Certification (embedded, 60 ECTS)
Brand Management Capstone (60 ECTS) demonstrating transformation impact via a portfolio of evidence
A. General Management, Marketing & Business Foundations (60 ECTS)
BUS110 – Business Communication (10 ECTS)
MKT170 – Principles of Marketing (10 ECTS)
BUS230 – Entrepreneurship (10 ECTS)
MKT270 – Cross-Cultural Marketing (10 ECTS)
IBM310 – International Business Management (10 ECTS)
IBM350 – International Marketing (10 ECTS)
B. Embedded Professional Certification: Certified Brand Associate (60 ECTS)
CBA420 – Brand Fundamentals & Strategic Foundations (15 ECTS)
CBA440 – Consumer Psychology & Brand Perception (15 ECTS)
CBA460 – Brand Communication & Digital Presence (15 ECTS)
CBA480 – Brand Research & Analytics Fundamentals (15 ECTS)
C. Capstone
BRM590 – Brand Management Capstone Project – Portfolio of Evidence (60 ECTS)
  • Written assignments/portfolios per module, with supporting evidence and industry examples.
  • Final Capstone Portfolio demonstrating strategy design, execution, and measurable brand outcomes.
All assessments follow EIU–Paris academic QA and professional criteria (theory, application, critical analysis, evidence-based reasoning).
  • EIU–Paris LMS — secure, user-friendly, 24/7 access to modules, readings, submissions, grades, and faculty feedback.
  • Regular Route: 18 – 24 months.
  • Accelerated Route: Progress faster by submitting assessments at your own pace.
  • Recognition of Prior Learning (RPL): Professional experience may be assessed for credit / advanced standing (case-by-case).

Applicants must meet one of the following:

  • Secondary school completion with satisfactory standing (A-levels, Baccalaureate, High School Diploma, or international equivalent), OR
  • Minimum two (2) years of professional experience in marketing, brand management, business operations, or related fields.

Graduates will be able to:

  • Apply core business and marketing principles to build and grow brands.
  • Translate consumer and market insights into actionable strategies.
  • Execute integrated brand communication across channels.
  • Use analytics to evaluate brand equity and performance.
  • Lead brand transformation initiatives evidenced in a capstone portfolio.
€6,000 — one-time or installment payments available.
All payments are processed via the EIU–Paris Stripe online payment gateway, with an 8% Stripe processing fee applied.
  • Aspiring brand/marketing professionals seeking a degree + professional certification pathway.
  • Entrepreneurs and SME owners aiming to professionalize brand and growth strategy.
  • Career-switchers seeking a globally benchmarked, portfolio-driven brand degree.

European International University – Paris (EIU–Paris)

(Endorsed collaboration with The World Brands Foundation – TWBF)

All components are benchmarked to EQF, QCF, and EHEA/UNESCO standards. Professional certifications are endorsed by TWBF and awarded by EIU–Paris; flexible entry pathways recognize substantial professional expertise.

Unleash the Power Of Connection:

Testimonial

What our students are saying

Mr. Asad Al-Mayahi
My experience at EIU was more than an academic journey. It strengthened my leadership perspective, deepened my approach to project management, and developed a more strategic mindset for navigating complex industrial environments. The experience continues to shape how I approach innovation and professional growth within the energy sector.
Dr. Mari Simpson
Pursuing my Doctor of Education (Ed.D.) at EIU-Paris has been one of the best decisions I have made. It challenged me to grow both professionally and personally, strengthening my leadership and deepening my commitment to meaningful and lasting change in education.
Mr. Ojas Barve
Pursuing the Professional Doctorate in Education at EIU–Paris has been a significant step in my professional journey. After working for over a decade in the education space, it is giving me a new direction in my career. I would recommend it to practising educators and education professionals.
Dr. Shilpa Shukla
My doctoral journey at EIU–Paris refined my research capabilities and expanded my intellectual horizons. The academic rigor of the programme built a strong foundation that continues to guide my professional path.
Dr. Anu John
Earning my PhD at EIU–Paris was a defining milestone that transformed my professional journey, expanding my global perspective and strengthening my research and leadership capabilities. It continues to create lasting value in my career.
Mr. Gohram Ali
Completing my MBA in Finance has been a proud achievement. The programme strengthened my understanding of the global market and helped me build expertise in my field.
Dr. Eldrid Marlon Uithaler
My MBA in Strategy at EIU supported both my personal and professional growth through its practical, industry-focused approach. The flexibility allowed me to balance work, family, and studies, ultimately becoming a foundation for my journey to becoming CEO
Dr. Khaled Youssef Daher
Being recognised by EIU–Paris has been a meaningful milestone in my journey as an educational leader. It reflects how leadership theory comes alive in practice and continues to inspire how I think, grow, and lead each day.
Dr. Aisling Killoran
Completing my academic journey through EIU–Paris strengthened my confidence as both a clinician and a researcher. It reinforced my commitment to evidence-informed practice and enabled me to contribute knowledge that bridges science and compassionate care.
Dr. Naim Maadad
Doctorate recognition has strengthened my confidence and brought greater analytical depth to my work. Discussions, planning, and execution are now approached with a level of refinement that allows for more considered and meaningful engagement.
Dr. Sobhi Sulieman Agha
My Professional Doctorate in Business Management from EIU-Paris has been transformative in elevating my strategic approach to marketing leadership in the Middle East real estate sector and strengthening my credibility as a thought leader.”
Ms. Mariah Mawarura
EIU has played a pivotal role in shaping my mindset,teaching me to think globally while acting locally, to value structure and discipline, and to continuously invest in personal and professional growth.
Mr. Christopher Aspinall
Studying for my M.S.IET at EIU strengthened my reflective practice and encouraged me to design learning that is purposeful, creative, and learner-centred. It directly influenced my work in developing a forest school programme from scratch, embedding inquiry, wellbeing, and real-world learning into daily practice.
Ms. Jenny Rose Antonio-Bangloy
I was grateful that learning at EIU is very convenient and that it inspires me even more to keep going. I can study anytime, anywhere without pressure.
Dr. Christian Lefèvre
I am honoured to receive the EIU-Paris Professional Doctorate, a milestone that bridges my academic studies with international industry experience and empowers me to drive innovation, sustainability, and leadership in the tourism and hospitality sector.
Dr. Sindhuja R P
Completing my doctorate degree at EIU–Paris has been a turning point, both personally and professionally. This strengthened my ability to design and carry out independent research.
Dr. M. Dinesh
My PhD from EIU-Paris elevated my career, unlocked countless opportunities, broadened my horizons, and built a strong foundation for advanced research. It’s a transformative credential that continues to propel me forward while instilling a deep sense of value.