Bachelor of Science (BSc) in Brand Management and Business Transformation (BMBT)

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EUR € 6,000

One-time or Installment Payments

Awarding Institution

European International University – Paris (EIU–Paris)
Co-Endorsed by The World Brands Foundation (TWBF)

Degree Type

EIU–Paris Institutional Qualification — EQF/QCF Level 6 Equivalent (180 ECTS)

Mode of Delivery

100% Online | Modular | Self-Paced | Asynchronous Learning | Synchronous Live-streamed Masterclasses

Admission

Open Year-Round

Language of Instruction

English

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International Professional Certification in Brand Strategy and Leadership (IPC-BSL)

A Joint TWBF × EIU–Paris Program

The BSc in Brand Management and Business Transformation (BMBT) equips learners with the full spectrum of brand, marketing, and business foundations, then integrates the Certified Brand Associate (CBA) curriculum and a capstone portfolio to develop job-ready brand builders and future managers. The degree is mapped to EQF/QCF Level 6 and totals 180 ECTS, combining general management modules, CBA modules, and a transformation-focused capstone.

Programme Structure

Total Duration

18 – 24 Months (varies by study pace)
Total Credits

180 ECTS
Total Modules

6 General-Management modules (60 ECTS) + CBA modules (60 ECTS) + Capstone (60 ECTS)

Program Structure & Learning Model

The degree blends structured theory with applied brand practice. Learners complete:

General Management & Marketing Foundations (60 ECTS)

Full CBA Professional Certification (embedded, 60 ECTS)

Brand Management Capstone (60 ECTS) demonstrating transformation impact via a portfolio of evidence

A. General Management, Marketing & Business Foundations (60 ECTS)

BUS110 – Business Communication (10 ECTS)

MKT170 – Principles of Marketing (10 ECTS)

BUS230 – Entrepreneurship (10 ECTS)

MKT270 – Cross-Cultural Marketing (10 ECTS)

IBM310 – International Business Management (10 ECTS)

IBM350 – International Marketing (10 ECTS)

B. Embedded Professional Certification: Certified Brand Associate (60 ECTS)

CBA420 – Brand Fundamentals & Strategic Foundations (15 ECTS)

CBA440 – Consumer Psychology & Brand Perception (15 ECTS)

CBA460 – Brand Communication & Digital Presence (15 ECTS)

CBA480 – Brand Research & Analytics Fundamentals (15 ECTS)

C. Capstone

BRM590 – Brand Management Capstone Project – Portfolio of Evidence (60 ECTS)

Assessment Method

Written assignments/portfolios per module, with supporting evidence and industry examples.
Final Capstone Portfolio demonstrating strategy design, execution, and measurable brand outcomes.

All assessments follow EIU–Paris academic QA and professional criteria (theory, application, critical analysis, evidence-based reasoning).

Learning Platform

EIU–Paris LMS — secure, user-friendly, 24/7 access to modules, readings, submissions, grades, and faculty feedback.

Study Routes Available

Regular Route: 18 – 24 months.
Accelerated Route: Progress faster by submitting assessments at your own pace.
Recognition of Prior Learning (RPL): Professional experience may be assessed for credit / advanced standing (case-by-case).

Entry Requirements

Applicants must meet one of the following:

Secondary school completion with satisfactory standing (A-levels, Baccalaureate, High School Diploma, or international equivalent), OR
Minimum two (2) years of professional experience in marketing, brand management, business operations, or related fields.

Learning Outcomes

Graduates will be able to:

Apply core business and marketing principles to build and grow brands.
Translate consumer and market insights into actionable strategies.
Execute integrated brand communication across channels.
Use analytics to evaluate brand equity and performance.
Lead brand transformation initiatives evidenced in a capstone portfolio.

Tuition Fee Structure

€6,000 — one-time or installment payments available.

All payments are processed via the EIU–Paris Stripe online payment gateway, with an 8% Stripe processing fee applied.

Who Should Apply?

Aspiring brand/marketing professionals seeking a degree + professional certification pathway.
Entrepreneurs and SME owners aiming to professionalize brand and growth strategy.
Career-switchers seeking a globally benchmarked, portfolio-driven brand degree.

Awarding Institution

European International University – Paris (EIU–Paris)

(Endorsed collaboration with The World Brands Foundation – TWBF)

Credential Sample

Global Recognition & Accreditation

All components are benchmarked to EQF, QCF, and EHEA/UNESCO standards. Professional certifications are endorsed by TWBF and awarded by EIU–Paris; flexible entry pathways recognize substantial professional expertise.

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What our students are saying

I believe in continuous learning and applying knowledge for real-world impact. EIU-Paris doctorate elevated my standing & my professional endeavors as a senior lecturer.

𝘿𝙧. 𝙁𝙚𝙡𝙞𝙭 𝙔𝙚𝙤 𝘾𝙝𝙤𝙣𝙜 𝙓𝙞𝙖𝙣

Alumnus

My EIU Paris MBA sharpened my 20+ years of IT expertise, equipping me for a safer digital future.

𝙎𝙘𝙤𝙩𝙩 𝘼𝙡𝙡𝙙𝙧𝙞𝙙𝙜𝙚

Alumnus

My Degree in Education from EIU - Paris Fuels my Devotion in my career

Francois Greyling

Alumnus

After 20 years in logistics, my EIU BBA has brought newfound confidence and has made my work life more engaging and fulfilling

𝙈𝙖𝙣𝙯𝙤𝙤𝙧 𝙃𝙪𝙨𝙨𝙖𝙞𝙣

Alumnus

I am incredibly happy that my EIU-Paris Bachelor's degree in Finance led to my admission into a Master's program in the UK, showcasing EIU's valuable global recognition.

𝙄𝙦𝙧𝙖 𝘼𝙞𝙟𝙖𝙯

Alumnus

My doctorate from EIU-Paris significantly strengthens the strategic foundation for my role as VP of Business Development

𝘿𝙧. 𝙇𝙖𝙡𝙞𝙩 𝙆𝙝𝙖𝙩𝙧𝙞

Alumnus

Completing my MBA in HR at EIU - Paris truly transformed my career. Landing a senior HR role in a reputed company in Riyadh exceeded all my expectations.