𝘿𝙧. 𝙁𝙚𝙡𝙞𝙭 𝙔𝙚𝙤 𝘾𝙝𝙤𝙣𝙜 𝙓𝙞𝙖𝙣
Alumnus
I believe in continuous learning and applying knowledge for real-world impact. EIU-Paris doctorate elevated my standing & my professional endeavors as a senior lecturer.
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Institutional Degrees
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Certified Brand Associate (CBA)
Unlock your potential with EIU Paris 🌟
Apply now to get started!
EUR € 1,500
One-time or Installment Payments
Awarding Institution
European International University – Paris (EIU–Paris)
Co-Endorsed by The World Brands Foundation (TWBF)
Degree Type
EIU–Paris Institutional Qualification (EQF/QCF Level 5 Equivalent, 60 ECTS)
Mode of Delivery
100% Online | Modular | Self-Paced | Asynchronous Learning | Synchronous Live-streamed Masterclasses
Admission
Open Year-Round
Language of Instruction
English
For more information, inquire at
info@eiu.ac
Official Business WhatsApp:
+33 6 13 92 62 64
International Professional Certification in Brand Strategy and Leadership (IPC-BSL)
A Joint TWBF × EIU–Paris Program
The Certified Brand Associate (CBA) represents the foundation level of the International Professional Certification in Brand Strategy and Leadership (IPC-BSL) jointly developed by The World Brands Foundation (TWBF) and European International University (EIU–Paris).
This program is designed to build a solid grounding in brand fundamentals, consumer psychology, communication strategy, and analytics — empowering participants with practical, evidence-based brand management skills aligned with global EQF/QCF Level 5 standards (60 ECTS).
Delivered entirely online, the CBA prepares learners to bridge the gap between academic knowledge and professional brand practice, enabling smooth progression to the Certified Brand Manager (CBM)
Programme Structure
Program Structure & Learning Model
The program combines structured theoretical learning with practical brand application through real-world portfolios and industry-based projects.
Each module consists of 5 learning units, followed by a summative assignment requiring applied strategic analysis.
Modules
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CBA420 – Brand Fundamentals and Strategic Foundations (15 ECTS): Introduces the conceptual basis of branding, brand identity, and positioning frameworks.
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CBA440 – Consumer Psychology and Brand Perception (15 ECTS): Explores how consumer behavior, attitudes, and perceptions shape brand equity and loyalty.
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CBA460 – Brand Communication and Digital Presence (15 ECTS): Focuses on integrated communication, storytelling, and digital marketing strategies.
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CBA480 – Brand Research and Analytics Fundamentals (15 ECTS): Develops competence in data-driven brand analysis and performance evaluation.
Assessment Method
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4 Written Assignments (4,000–5,000 words each), one per module
Each portfolio must demonstrate:
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Strategic brand analysis
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Application of theory to practice
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Evidence-based recommendations
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Visual and analytical presentation of findings
All assessments are graded by EIU–Paris academic faculty, moderated under TWBF’s professional standards.
Learning Platform
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EIU–Paris LMS (Learning Management System) — secure, user-friendly, and accessible worldwide.
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Provides 24/7 access to modules, reference materials, assessment uploads, grading, and instructor feedback.
Study Routes Available
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Regular Route: Standard pace (4–6 months).
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Accelerated Route: Complete faster by submitting assignments at your own pace.
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Recognition of Prior Learning (RPL): Professional experience may be evaluated for credit transfer or module exemption (case-by-case).
Entry Requirements
Applicants must meet one of the following:
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Completion of secondary education (A-levels, Baccalaureate, or equivalent).
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Minimum 1 year of professional experience in marketing, brand management, communications, or related fields.
Learning Outcomes
Upon successful completion, learners will be able to:
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Demonstrate a clear understanding of branding fundamentals and brand-building strategies.
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Analyze consumer insights and translate them into actionable brand strategies.
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Design effective brand communication across digital and traditional platforms.
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Apply analytical frameworks to assess and optimize brand performance.
Graduates may progress directly to the Certified Brand Manager (CBM) level.
Tuition Fee Structure
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€1,500 — One-time or installment payments available.
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All payments are processed via the EIU–Paris Stripe online payment gateway, with an 8% Stripe processing fee applied.
Who Should Apply?
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Marketing, communication, and business professionals seeking formal certification in branding.
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Entrepreneurs and SME owners aiming to build strong brand identities.
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Entry- to mid-level executives aspiring to transition into brand or marketing management roles.
Awarding Institution
European International University – Paris
(EIU–Paris)
Accredited by ASIC (Premier Institution)
QS 5-Star Rated
Endorsed by The World Brands Foundation (TWBF)
Credential Sample
Global Recognition & Accreditation
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All qualifications are benchmarked to EQF, QCF, and EHEA standards and recognized for credit transfer within the EIU–Paris academic framework.
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The CBA carries the joint prestige of TWBF industry endorsement and EIU–Paris academic recognition, making it globally credible and professionally valuable.
Testimonial
What our students are saying
𝙎𝙘𝙤𝙩𝙩 𝘼𝙡𝙡𝙙𝙧𝙞𝙙𝙜𝙚
Alumnus
My EIU Paris MBA sharpened my 20+ years of IT expertise, equipping me for a safer digital future.
Francois Greyling
Alumnus
My Degree in Education from EIU – Paris fuels my devotion in my career.
𝙈𝙖𝙣𝙯𝙤𝙤𝙧 𝙃𝙪𝙨𝙨𝙖𝙞𝙣
Alumnus
After 20 years in logistics, my EIU BBA has brought newfound confidence and made my work life more engaging and fulfilling.
𝙄𝙦𝙧𝙖 𝘼𝙞𝙟𝙖𝙯
Alumnus
I am incredibly happy that my EIU-Paris Bachelor's degree in Finance led to my admission into a Master's program in the UK, showcasing EIU's valuable global recognition.
𝘿𝙧. 𝙇𝙖𝙡𝙞𝙩 𝙆𝙝𝙖𝙩𝙧𝙞
Alumnus
My doctorate from EIU-Paris significantly strengthens the strategic foundation for my role as VP of Business Development.
Ahmed Ibrahim Aldughaylibi
Alumnus
Completing my MBA in HR at EIU – Paris truly transformed my career. Landing a senior HR role in a reputed company in Riyadh exceeded all my expectations.
EIU - Paris
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