Certifications & Degrees in Branding

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Developed jointly by The World Brands Foundation (TWBF), the world’s premier brand-excellence authority, and the European International University (EIU–Paris), a globally recognized, QS 5-Star-rated institution, this program ecosystem combines academic rigor with real-world brand mastery.

It is the only global qualification suite where academic degrees and professional certifications are seamlessly integrated, enabling professionals to progress from Certified Brand Associate (CBA) to Doctor of Strategic Branding and Business Intelligence (Dr.SBBI) within a single, credit-transferable framework.

Learners gain both strategic insight and executive credibility, positioning themselves at the forefront of global brand transformation.

Why The World Brands Foundation (TWBF) Endorsement Matters

The World Brands Foundation (TWBF) is the world’s foremost authority in brand excellence and leadership, renowned globally for the BrandLaureate Awards, which have honored iconic figures such as Nelson Mandela, Steve Jobs, Oprah Winfrey, Mark Zuckerberg, and many others.

Its endorsement of the International Professional Certification in Brand Strategy and Leadership (IPC-BSL) elevates the program to a global benchmark of credibility and prestige.

This partnership ensures that every certification and degree awarded under the TWBF × EIU–Paris banner carries industry trust, brand authority, and international distinction — the same recognition bestowed upon the world’s most iconic brands.

Program Overview & Goals

International Professional Certification in Brand Strategy and Leadership (IPC-BSL).

The International Professional Certification in Brand Strategy and Leadership (IPC-BSL) is designed to:

Integrate professional practice with academic progression, enabling career mobility from certification to degree level.
Empower global brand leaders with data-driven, creative, and ethical competencies aligned to EQF, QCF, and EHEA standards.
Develop visionary brand thinkers capable of building, scaling, and sustaining brands that create both commercial and social impact.

All programs emphasize strategic thinking, innovation, and measurable brand performance.

Professional & Academic Pathways

Learners may choose any individual certification or progress seamlessly through the entire academic route.

Professional Certifications

Certified Brand Associate (CBA) – Foundation in Brand Fundamentals and Strategic Foundations
Certified Brand Manager (CBM) – Advanced Brand Strategy and Innovation Leadership
Certified Brand Strategist (CBS) – Global Brand Leadership and Transformation

Academic Degrees

Program Durations

Program	Duration
CBA	4–6 months
CBM	4–6 months
CBS	4–6 months
BSc	18–24 months
MSc	12–18 months
Dr. SBBI	18–24 months

Fee Structure

Download Fee Structure

Redefining the Future of Brand Leadership

Together, TWBF and EIU–Paris are redefining brand education, bridging award-winning branding excellence with academically accredited global qualifications. Each graduate becomes part of an elite community shaping the future of brand value, innovation, and leadership across industries.

Programmes Offered

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What our students are saying

I believe in continuous learning and applying knowledge for real-world impact. EIU-Paris doctorate elevated my standing & my professional endeavors as a senior lecturer.

𝘿𝙧. 𝙁𝙚𝙡𝙞𝙭 𝙔𝙚𝙤 𝘾𝙝𝙤𝙣𝙜 𝙓𝙞𝙖𝙣

Alumnus

My EIU Paris MBA sharpened my 20+ years of IT expertise, equipping me for a safer digital future.

𝙎𝙘𝙤𝙩𝙩 𝘼𝙡𝙡𝙙𝙧𝙞𝙙𝙜𝙚

Alumnus

My Degree in Education from EIU - Paris Fuels my Devotion in my career

Francois Greyling

Alumnus

After 20 years in logistics, my EIU BBA has brought newfound confidence and has made my work life more engaging and fulfilling

𝙈𝙖𝙣𝙯𝙤𝙤𝙧 𝙃𝙪𝙨𝙨𝙖𝙞𝙣

Alumnus

I am incredibly happy that my EIU-Paris Bachelor's degree in Finance led to my admission into a Master's program in the UK, showcasing EIU's valuable global recognition.

𝙄𝙦𝙧𝙖 𝘼𝙞𝙟𝙖𝙯

Alumnus

My doctorate from EIU-Paris significantly strengthens the strategic foundation for my role as VP of Business Development

𝘿𝙧. 𝙇𝙖𝙡𝙞𝙩 𝙆𝙝𝙖𝙩𝙧𝙞

Alumnus

Completing my MBA in HR at EIU - Paris truly transformed my career. Landing a senior HR role in a reputed company in Riyadh exceeded all my expectations.

Ahmed Ibrahim Aldughaylibi

Alumnus

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