M.B.A. in Strategy will equip graduates with the required skills to prosper in a career in business management. Key lessons would include: industry and environmental analysis, internal analysis and competitive advantage, organisational structure, design and alignment, market evolution and dynamics; in addition to many specialised topics for specific industries, world regions or stages of market development. Strategy draws upon all of the business and market fundamentals, so it is important that a specialised strategy curriculum also includes a solid grounding in topics such as economics, accounting, finance, marketing, organisations, and operations. In today’s competitive marketplace, strategy is a critical management resource. A strategy specialisation trains students to see the enterprise as a whole, and to understand how and why a manager can make a difference to the performance of the entire firm. Strategy helps to align the company’s activities to ensure long-term success. It also takes a holistic view of the organisation and its industry in making decisions. M.B.A. with a solid grounding in strategy will be valued for their ability to drive the business forward and to take the firm into new directions.

30 ENGAGING LESSONS

60 Mins Each

MODE OF LEARNING AND ASSESSMENT

Regular / Blended / Online / Self-paced

INTERACTIVE VIDEO SESSIONS

By Expert Lecturers

END-OF-MODULE

Assignment

END-OF-LESSON

Revision Quizzes

  • 30 ENGAGING LESSONS

    60 Mins Each

  • END-OF-MODULE

    Assignment

  • END-OF-LESSON

    Revision Quizzes

  • MODE OF LEARNING AND ASSESSMENT

    Regular / Blended / Online / Self-paced

  • INTERACTIVE VIDEO SESSIONS

    By Expert Lecturers

Programme Benefits

  1. To enable the advanced study of organisations, their management and the changing external context in which they operate.
  2. To equip individuals for and/or development of a career in business and management by developing skills at a professional or equivalent level to assume senior managerial and leadership positions in business.
  3. To develop the ability to apply knowledge and understanding of business and management to complex issues, both systematically and creatively, to improve business and management leadership and practice.
  4. To enhance a lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.

Modules to be completed

  1. MGT510: Managerial Accounting (7.5 ECTS): This module examines the principles, techniques, and uses of accounting in the planning and control of business organisations from a management perspective. Identified are the budgetary process and related performance evaluation techniques, cost-volume-profit relationship, product costing methods, Just-In-Time (JIT) manufacturing, and Activity Based Costing (ABC). Related theory and application will also be reviewed.
  2. MGT520: Managing Business Strategy (7.5 ECTS): This module includes a study of strategic planning including mission statement development, analysis of the external environment and internal organisational factors, development of strategic alternatives, selection of appropriate alternatives, implementation of strategies, and competitive strategies and dynamics. Special emphasis are given to the integration and coordination of the functional areas within the enterprise. The case method will be used to provide practical experience in analysis and decision-making in the solution of business problems.
  3. MGT530: Human Capital Management (HRM) (7.5 ECTS): This module prepares students to address the concepts of personnel development as managers. Students learn criteria for developing effective job analysis, appraisal systems, and appropriate career development plans for employees. Other topics include personnel selection, employee compensation, benefits, training, workplace diversity, discipline, employee rights, unions, and management behaviours.
  4. MGT540: Marketing Management (7.5 ECTS): Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing management seeks to meet organisational objectives by effectively satisfying customers in a dynamic environment. This module provides an overview of marketing processes and marketing principle and provides students with the opportunity to apply the key concepts to practical business situations.
  5. MGT550: Managing Operations (7.5 ECTS): Management of Productions / Operations – Introduces production and operations management, the business function responsible for creating goods and services. In recent years, the scope of production management has broadened considerably. Production concepts and techniques are now being applied not only to manufacturing concerns but to a wide range of service industries. These include health care, food service, recreation, banking, hotel management, retail sales, education, transportation, and government. This course examines the design and control of systems needed for the efficient use of materials, human resources, and equipment. It also discusses the allocation of financial resources, facilities, and information in the development of competitive products and services.
  6. MGT560: Leading Organisation (7.5 ECTS): This module offers an opportunity for senior-level managers to acquire expert insights, explore leadership and people management concepts, and examine actionable strategies for building the kind of leadership and people manager to enable employees to deliver their optimum performance. This module also aims to provide students with the ideas, frameworks, and tools required in creating an environment and culture in which individuals feel compelled to innovate and contribute to a transforming work environment. This module covers both the role of the effective leader and the impactive manager. The roles are different but connected and clarifying the differing approaches and capabilities in the two roles helps effectiveness and impact in both.
  7. MGT570: Financial Management (7.5 ECTS): This module is specifically designed for individuals involved in Financial Planning, Accounting Records, Financial Monitoring, and Internal Control System. This module will ensure that the students prove to be an invaluable to their respective organisations, possessing important skills in the four areas mentioned above. The module will help them to manage multiple financial management responsibilities more effectively and efficiently.
  8. MGT580: Project Management (7.5 ECTS): This hands-on module provides students with the fundamentals associated with project management. Students take a case study through the essentials of a four-phase project planning process, learn about the unique challenges at each stage and see how a project manager’s mastery of essential knowledge increases the likelihood of project success. Advanced concepts in project management are introduced and include multi-project management, estimating and budget development, the Theory of Constraint Planning and Earned Value theories, communications planning, project control, earned value and integration management, risk management, time management, negotiation and conflict management, contracting and procurement planning.
  9. MGT590: ACTION RESEARCH PAPER (30 ECTS):This requirement of the M.B.A. programme will enable students to prepare research papers that apply managerial concepts and research techniques to a significant organisational issue or problem, within the context of his/her chosen specialisation area. After completing the action research students should be able to:
  • Select, evaluate and apply critical management thinking to an organisational issue or problem.
  • Critically evaluate the techniques and processes used to investigate an important organisational issue or problem.
  • Synthesise information to arrive at a coherent conclusion.
  • Critically evaluate the implications for the recommendations presented.
  • Critically reflect on his or her development of knowledge, skills and techniques used during the preparation of the Action Research Paper.

Grading Scheme

The grading system is defined as follows:

 Pass: 
 Higher   Distinction 90-100%
 Distinction 80-89%
 First Division 70-79%
 Second   Division 60-69%
 Satisfactory 50-59%
 Fail: 
 Unsatisfactory 49% and below

Recognition, Accreditation & Membership

The European International University (EIU-Paris), is a private higher education establishment authorized by the French Ministry of Higher Education, Research, and Innovation, in accordance to and in compliance with the French Education Act: Code de l’Education Articles L 444-1 to 444-11 and R 444-1 to 444-28.

EIU-Paris is also internationally accredited by the Accreditation Service for International Schools, Colleges and Universities (ASIC). EIU is accredited with Premier University status by ASIC, UK, since 2nd October 2018. ASIC is recognized by UKVI in the UK, is a member of the CHEA International Quality Group (CIQG) in the USA and is listed in their International Directory. It is also a member of the British Quality Foundation (BQF), an affiliate of European Network for Quality Assurance (ENQA) and an institutional member of European Distance and E-Learning Network (EDEN).

EIU-Paris has also obtained accreditation candidacy status, and is currently pursuing programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States.

The European International University is further audited and quality assured, as well as ranked, by internationally acclaimed bodies such as QS, ACBSP, ECBE, BGA, ATHEA, and CEOWORLD Magazine.

For more information about EIU-Paris Recognition and Accreditation, please visit https://eiu.ac/recognition-and-accreditation/

Sample Award

Get a hard copy award (Physical Copy)

To request for a hard copy award, please contact: [email protected]

U.S. & Canada Equivalency

CERTIFIED COURSE-BY-COURSE FOREIGN ACADEMIC EVALUATION (U.S. & CANADA EQUIVALENCY):

EIU’s Degree programmes have been reviewed and evaluated against U.S. and Canadian standards and are certified to be equivalent to degrees conferred by Regionally Accredited Universities in the United States and Canada.

This means that the EIU Degree programmes meet full or partial requirements for U.S. Citizenship and Immigration Services (USCIS) promulgated by the United States Dept. of Homeland Security. Additionally, the EIU Degree programmes also meet requirements for continuing education and/or employment in the U.S. and Canada.

This evaluation is done following guidelines set by AACROA evaluation guidelines, as well as, based on best practices promulgated by The Association for International Credential Evaluation Professionals (TAICEP), the National Association of Graduate Admissions Professionals (NAGAP), The European Association for International Education (EAIE), and the Association of International Educators (NAFSA).

To see the  samples of the CERTIFIED COURSE-BY-COURSE ACADEMIC EVALUATION (U.S. & Canada Equivalency) documents for EIU degree, click here

Programme Benefits

  1. To enable the advanced study of organisations, their management and the changing external context in which they operate.
  2. To equip individuals for and/or development of a career in business and management by developing skills at a professional or equivalent level to assume senior managerial and leadership positions in business.
  3. To develop the ability to apply knowledge and understanding of business and management to complex issues, both systematically and creatively, to improve business and management leadership and practice.
  4. To enhance a lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.

Modules to be completed

  1. MGT510: Managerial Accounting (7.5 ECTS): This module examines the principles, techniques, and uses of accounting in the planning and control of business organisations from a management perspective. Identified are the budgetary process and related performance evaluation techniques, cost-volume-profit relationship, product costing methods, Just-In-Time (JIT) manufacturing, and Activity Based Costing (ABC). Related theory and application will also be reviewed.
  2. MGT520: Managing Business Strategy (7.5 ECTS): This module includes a study of strategic planning including mission statement development, analysis of the external environment and internal organisational factors, development of strategic alternatives, selection of appropriate alternatives, implementation of strategies, and competitive strategies and dynamics. Special emphasis are given to the integration and coordination of the functional areas within the enterprise. The case method will be used to provide practical experience in analysis and decision-making in the solution of business problems.
  3. MGT530: Human Capital Management (HRM) (7.5 ECTS): This module prepares students to address the concepts of personnel development as managers. Students learn criteria for developing effective job analysis, appraisal systems, and appropriate career development plans for employees. Other topics include personnel selection, employee compensation, benefits, training, workplace diversity, discipline, employee rights, unions, and management behaviours.
  4. MGT540: Marketing Management (7.5 ECTS): Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing management seeks to meet organisational objectives by effectively satisfying customers in a dynamic environment. This module provides an overview of marketing processes and marketing principle and provides students with the opportunity to apply the key concepts to practical business situations.
  5. MGT550: Managing Operations (7.5 ECTS): Management of Productions / Operations – Introduces production and operations management, the business function responsible for creating goods and services. In recent years, the scope of production management has broadened considerably. Production concepts and techniques are now being applied not only to manufacturing concerns but to a wide range of service industries. These include health care, food service, recreation, banking, hotel management, retail sales, education, transportation, and government. This course examines the design and control of systems needed for the efficient use of materials, human resources, and equipment. It also discusses the allocation of financial resources, facilities, and information in the development of competitive products and services.
  6. MGT560: Leading Organisation (7.5 ECTS): This module offers an opportunity for senior-level managers to acquire expert insights, explore leadership and people management concepts, and examine actionable strategies for building the kind of leadership and people manager to enable employees to deliver their optimum performance. This module also aims to provide students with the ideas, frameworks, and tools required in creating an environment and culture in which individuals feel compelled to innovate and contribute to a transforming work environment. This module covers both the role of the effective leader and the impactive manager. The roles are different but connected and clarifying the differing approaches and capabilities in the two roles helps effectiveness and impact in both.
  7. MGT570: Financial Management (7.5 ECTS): This module is specifically designed for individuals involved in Financial Planning, Accounting Records, Financial Monitoring, and Internal Control System. This module will ensure that the students prove to be an invaluable to their respective organisations, possessing important skills in the four areas mentioned above. The module will help them to manage multiple financial management responsibilities more effectively and efficiently.
  8. MGT580: Project Management (7.5 ECTS): This hands-on module provides students with the fundamentals associated with project management. Students take a case study through the essentials of a four-phase project planning process, learn about the unique challenges at each stage and see how a project manager’s mastery of essential knowledge increases the likelihood of project success. Advanced concepts in project management are introduced and include multi-project management, estimating and budget development, the Theory of Constraint Planning and Earned Value theories, communications planning, project control, earned value and integration management, risk management, time management, negotiation and conflict management, contracting and procurement planning.
  9. MGT590: ACTION RESEARCH PAPER (30 ECTS):This requirement of the M.B.A. programme will enable students to prepare research papers that apply managerial concepts and research techniques to a significant organisational issue or problem, within the context of his/her chosen specialisation area. After completing the action research students should be able to:
  • Select, evaluate and apply critical management thinking to an organisational issue or problem.
  • Critically evaluate the techniques and processes used to investigate an important organisational issue or problem.
  • Synthesise information to arrive at a coherent conclusion.
  • Critically evaluate the implications for the recommendations presented.
  • Critically reflect on his or her development of knowledge, skills and techniques used during the preparation of the Action Research Paper.

Grading Scheme

The grading system is defined as follows:

 Pass: 
 Higher   Distinction 90-100%
 Distinction 80-89%
 First Division 70-79%
 Second   Division 60-69%
 Satisfactory 50-59%
 Fail: 
 Unsatisfactory 49% and below

Recognition, Accreditation & Membership

The European International University (EIU-Paris), is a private higher education establishment authorized by the French Ministry of Higher Education, Research, and Innovation, in accordance to and in compliance with the French Education Act: Code de l’Education Articles L 444-1 to 444-11 and R 444-1 to 444-28.

EIU-Paris is also internationally accredited by the Accreditation Service for International Schools, Colleges and Universities (ASIC). EIU is accredited with Premier University status by ASIC, UK, since 2nd October 2018. ASIC is recognized by UKVI in the UK, is a member of the CHEA International Quality Group (CIQG) in the USA and is listed in their International Directory. It is also a member of the British Quality Foundation (BQF), an affiliate of European Network for Quality Assurance (ENQA) and an institutional member of European Distance and E-Learning Network (EDEN).

EIU-Paris has also obtained accreditation candidacy status, and is currently pursuing programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States.

The European International University is further audited and quality assured, as well as ranked, by internationally acclaimed bodies such as QS, ACBSP, ECBE, BGA, ATHEA, and CEOWORLD Magazine.

For more information about EIU-Paris Recognition and Accreditation, please visit https://eiu.ac/recognition-and-accreditation/

Sample Award

Get a hard copy award (Physical Copy)

To request for a hard copy award, please contact: [email protected]

U.S. & Canada Equivalency

CERTIFIED COURSE-BY-COURSE FOREIGN ACADEMIC EVALUATION (U.S. & CANADA EQUIVALENCY):

EIU’s Degree programmes have been reviewed and evaluated against U.S. and Canadian standards and are certified to be equivalent to degrees conferred by Regionally Accredited Universities in the United States and Canada.

This means that the EIU Degree programmes meet full or partial requirements for U.S. Citizenship and Immigration Services (USCIS) promulgated by the United States Dept. of Homeland Security. Additionally, the EIU Degree programmes also meet requirements for continuing education and/or employment in the U.S. and Canada.

This evaluation is done following guidelines set by AACROA evaluation guidelines, as well as, based on best practices promulgated by The Association for International Credential Evaluation Professionals (TAICEP), the National Association of Graduate Admissions Professionals (NAGAP), The European Association for International Education (EAIE), and the Association of International Educators (NAFSA).

To see the  samples of the CERTIFIED COURSE-BY-COURSE ACADEMIC EVALUATION (U.S. & Canada Equivalency) documents for EIU degree, click here