Retail management is a sub-discipline of the general field of management that deals with overseeing the distribution and selling of products directly to consumers, in specific vending points such as shops, chain stores, markets and malls. Retail managers are in charge of everyday operations within a retail store or department. They plan how merchandise is promoted, organise employees, handle customer service, and supervise inventories. Retail managers also have to understand client profiles and empathise with their needs in order to adjust product supply and to anticipate demand, in order to increase profits. Retail management is closely related to others disciplines ranging from business and international business, marketing and logistics, to supply chain management, operations management, fashion merchandising and others. In this M.B.A. in Retail Management programme, students will learn management models and practices, in addition to relevant marketing strategies. They will also acquire leadership, communication and decision-making skills. Graduates in the field can work as managers of hotels, catering, food and beverages companies, travel agencies, and franchise chains among many others. Examples of professional positions include purchasing manager, logistics and distribution manager, personnel manager, merchandise planner, store director or division merchandising manager.
- To enable the advanced study of organisations, their management and the changing external context in which they operate.
- To equip individuals for and/or development of a career in business and management by developing skills at a professional or equivalent level to assume senior managerial and leadership positions in business.
- To develop the ability to apply knowledge and understanding of business and management to complex issues, both systematically and creatively, to improve business and management leadership and practice.
- To enhance a lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.
- MGT510: Managerial Accounting (7.5 ECTS): This module examines the principles, techniques, and uses of accounting in the planning and control of business organisations from a management perspective. Identified are the budgetary process and related performance evaluation techniques, cost-volume-profit relationship, product costing methods, Just-In-Time (JIT) manufacturing, and Activity Based Costing (ABC). Related theory and application will also be reviewed.
- MGT520: Managing Business Strategy (7.5 ECTS): This module includes a study of strategic planning including mission statement development, analysis of the external environment and internal organisational factors, development of strategic alternatives, selection of appropriate alternatives, implementation of strategies, and competitive strategies and dynamics. Special emphasis are given to the integration and coordination of the functional areas within the enterprise. The case method will be used to provide practical experience in analysis and decision-making in the solution of business problems.
- MGT530: Human Capital Management (HRM) (7.5 ECTS): This module prepares students to address the concepts of personnel development as managers. Students learn criteria for developing effective job analysis, appraisal systems, and appropriate career development plans for employees. Other topics include personnel selection, employee compensation, benefits, training, workplace diversity, discipline, employee rights, unions, and management behaviours.
- MGT540: Marketing Management (7.5 ECTS): Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing management seeks to meet organisational objectives by effectively satisfying customers in a dynamic environment. This module provides an overview of marketing processes and marketing principle and provides students with the opportunity to apply the key concepts to practical business situations.
- MGT550: Managing Operations (7.5 ECTS): Management of Productions / Operations – Introduces production and operations management, the business function responsible for creating goods and services. In recent years, the scope of production management has broadened considerably. Production concepts and techniques are now being applied not only to manufacturing concerns but to a wide range of service industries. These include health care, food service, recreation, banking, hotel management, retail sales, education, transportation, and government. This course examines the design and control of systems needed for the efficient use of materials, human resources, and equipment. It also discusses the allocation of financial resources, facilities, and information in the development of competitive products and services.
- MGT560 – Leading Organisation (7.5 ECTS): This module offers an opportunity for senior-level managers to acquire expert insights, explore leadership and people management concepts, and examine actionable strategies for building the kind of leadership and people manager to enable employees to deliver their optimum performance. This module also aims to provide students with the ideas, frameworks, and tools required in creating an environment and culture in which individuals feel compelled to innovate and contribute to a transforming work environment. This module covers both the role of the effective leader and the impactive manager. The roles are different but connected and clarifying the differing approaches and capabilities in the two roles helps effectiveness and impact in both.
- MGT570: Financial Management (7.5 ECTS): This module is specifically designed for individuals involved in Financial Planning, Accounting Records, Financial Monitoring, and Internal Control System. This module will ensure that the students prove to be an invaluable to their respective organisations, possessing important skills in the four areas mentioned above. The module will help them to manage multiple financial management responsibilities more effectively and efficiently.
- MGT580: Project Management (7.5 ECTS): This hands-on module provides students with the fundamentals associated with project management. Students take a case study through the essentials of a four-phase project planning process, learn about the unique challenges at each stage and see how a project manager’s mastery of essential knowledge increases the likelihood of project success. Advanced concepts in project management are introduced and include multi-project management, estimating and budget development, the Theory of Constraint Planning and Earned Value theories, communications planning, project control, earned value and integration management, risk management, time management, negotiation and conflict management, contracting and procurement planning.
ACTION RESEARCH PAPER
This requirement of the M.B.A. programme will enable students to prepare research papers that apply managerial concepts and research techniques to a significant organisational issue or problem, within the context of his/her chosen specialisation area. After completing the action research students should be able to:
- Select, evaluate and apply critical management thinking to an organisational issue or problem.
- Critically evaluate the techniques and processes used to investigate an important organisational issue or problem.
- Synthesise information to arrive at a coherent conclusion.
- Critically evaluate the implications for the recommendations presented.
- Critically reflect on his or her development of knowledge, skills and techniques used during the preparation of the Action Research Paper.
- Recognised Bachelor Degree in any field.
- Sufficient English language proficiency (IELTS 6.0 or its equivalent).
- At least 3 years of working experience in the managerial position.
The grading system is defined as follows:
|Unsatisfactory||49 % and below|
EIU - LEARNING MANAGEMENT SYSTEM, LMS (DEMO OF HOW YOU WILL LEARN USING OUR LMS)
RECOGNITION OF EIU ACADEMIC PROGRAMMES
The European International University (EIU) – Paris, is a private higher education establishment authorised by the French Ministry of National Education, Higher Education, Research, and Innovation, in accordance to and in compliance with the French Education Act: Code de l’Education Articles L 444-1 to 444-11 and R 444-1 to 444-28.
RECOGNITION, ACCREDITATION & MEMBERSHIP
ACCREDITATION SERVICE FOR INTERNATIONAL SCHOOLS, COLLEGES AND UNIVERSITIES (ASIC)
European International University is accredited by Accreditation Service for International Schools, Colleges and Universities (ASIC). The University has earned Premier status with ASIC for its commendable areas of operation. ASIC accreditation helps students and parents make a more informed choice and will also help a school, college, university, training provider or distance education provider, demonstrate to the international student body that they are a high quality institution.
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BUSINESS GRADUATES ASSOCIATION (BGA)
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ASSOCIATION FOR TRANSNATIONAL HIGHER EDUCATION ACCREDITATION (ATHEA)
Association for Transnational Higher Education Accreditation (ATHEA) is a membership non-profit association registered in Vienna, Austria (ZVR-Zahl 378490525). ATHEA is governed by a Board of Directors who are elected by the membership. The association’s daily operations are managed by the Executive Director. Find out more http://www.athea.org
EUROPEAN COUNCIL FOR BUSINESS EDUCATION (ECBE)
European International University (EIU, Paris) is proud to announce its membership with the European Council for Business Education (ECBE). ECBE is a prestigious international accreditation agency with its headquarter in Belgium. ECBE recognises EIU’s endeavor in providing high-quality education in vocation-focused and job skills specific programmes and qualifications. With the support of ECBE, EIU will continue to improve and develop its unique programmes to benefit learners who are seeking to accelerate their careers and accomplishments. For more information, please visit https://ecbe.eu/index.php/contact/institutions/european-international-university
CAMBRIDGE INTERNATIONAL ACADEMICS
To further strengthen its academic profile and activities, as well as perfectly align itself with the mandate of the French Ministry of Higher Education, Research & Innovation, the European International University (EIU – Paris) is proud to announce its organizational membership with CAMBRIDGE INTERNATIONAL ACADEMICS, a U.K. and Wales registered R&D organisation whose sole purpose is to enhance the visibility of research themes beyond global approaches and coverage. EIU intends to collaborate with Cambridge International in such initiative as Publishing in Partnership (PiP Model), Research Acceleration, Scholarly Dissemination, and Training Implementation.
ACCREDITATION AGENCY CURACAO (AAC)
The “Accreditation Agency Curacao (AAC)” is an institution registered in Curacao and supported by institutions of higher education and scientific associations, and is solely dedicated to the quality assurance and the progress of study programmes and teaching skills at universities and other institutions of higher education. Please visit here to view EIU’s membership on AAC’s website: https://www.aac.cw/members-list/
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