B.B.A. in Integrated Marketing Communications (IMC) will enable learners to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management. This specialisation will give learners meaningful insight and understanding on topics such as cross-cultural marketing, image branding and recognition, social networking management, and international business communications.


€ 2,499


Up to 3 years


Distance / 100% Online


10-12 hrs per week


[email protected]

  1. BUS110 Business Communication
    This module will teach learners how to effectively communicate in the business world and how to create professional presentations that will win over an audience.
  2. MGT120 Managing Business
    This module will develop learners’ management skills by building his/her knowledge of controlling and dealing with the business processes used to run an organisation or company.
  3. ACC130 Accounting Principles I
    This module will develop a learner’s understanding of accounting fundamentals and basic financial statements.
  4. BUS140 E-Commerce
    In this module, the student will learn how to develop, market, and implement e-commerce strategies.
  5. ECO150 Principles of Economics
    This module will dive into economic fundamental activities such as distribution, exchange, production, and consumption.
  6. FIN160 Principles of Finance
    This module will help the student further gain the necessary skills to analyse financial statements and begin to understand how to make sound financial plans and decisions.
  7. MKT170 Principles of Marketing
    This module will also help learners understand the importance of a good marketing mix, to evaluate product placement, and to be able to outline a company’s marketing plan.
  8. HRM180 Human Resource Management
    This module will help to develop the student’s ability to effectively lead, motivate, communicate and organize the skills that they need to manage HR relationships within a company.
  9. ACT210 Accounting Principles II
    This module takes a deeper look into accounting by diving deeper into financial statements and accounting ratios.
  10. MGT220 Operations Management
    This module will enable learners to understand the managing intricacies of how to plan, control, and organize international operations.
  11. BUS230 Entrepreneurship
    The entrepreneurship module explores how a learner can plan, organize and develop a new product or service in order to create a new business venture.
  12. BUS240 Sustainable Business Practices
    This course develops awareness of sustainability in the business world and how each individual company should do its part to contribute to the well-being of the environment.
  13. FIN250 Financial Reporting
    This module develops the learner’s ability to accurately construct, analyse, and interpret financial reports.
  14. MGT260 Logistics and Supply Chain Management
    Logistics is the process of managing, planning, and facilitating the flow of products within a supply chain and this module will help the learner to uncover the inner workings of logistics for a company.
  15. MKT270 Cross-Cultural Marketing
    After completing this module, learners will possess the necessary skills to market products internationally.
  16. MGT280 Business Information Management
    This module shows the learner how to use business management technology software in the business world. It will also introduce the learner to important information management software and applications that are regularly used in business.
  17. MKT310 Marketing Image Branding and Recognition
    This module will look at the techniques that marketers use to promote and market the consistent identity of their brands to consumers. It focuses on topics such as positive branding, brand identity, brand image, and branding marketing strategies.
  18. MKT320 Social Media Management
    This module will look into the strategies and tools used by social media marketers to strategically promote value for companies’ brands.
  19. MKT330 Integrated Marketing Communication
    This module will help a student to learn the necessary strategies to create an integrated marketing platform for a company.
  20. MKT340 Digital Marketing
    This module develops a student’s insight into the digital marketing world. It covers topics such as digital marketing strategies and digital marketing analytics.
  21. MKT350 Consumer Behaviour Outline
    Consumer behaviour is the study of understanding why consumer act and respond in a certain manner and an awareness of the behaviour principles to developing effective marketing strategies.
  22. MKT360 Sales Management
    This module will help students understand the process behind managing sales. It focuses on topics such as setting sales objectives, managing customers, and how to align sales goals with the costumers’ needs.
  23. MKT370 Marketing Research & Analysis
    Marketing research encompasses multiple techniques from collecting direct consumer data to both qualitative and quantitative analysis of data. This module will help students better understand the techniques used by market researchers to analyse the markets.
  24. MKT380 Integrated Marketing Communications Capstone Project
    This module will allow the student to demonstrate his/her knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.

  1. Mastery of and competency in specific targeted job skills much required for personal impact and professional success.
  2. Nationally recognised and international accredited BACHELOR OF BUSINESS ADMINISTRATION IN INTEGRATED MARKETING COMMUNICATIONS evidencing your competitive advantage in the job market, locally and internationally.
  3. Greater confidence to face job-related tasks and achievement of optimised performance.
  4. Direct application of relevant vocation-specific skills and technical know-how transfer for significantly improved performance at workplace.
  5. Higher likelihood of being considered for job promotions and salary upgrades.
  6. Become officially certified as EXPERT SPECIALIST, both theoretically and practically, in INTEGRATED MARKETING COMMUNICATIONS. 

  • Learners should possess a High School Diploma or its equivalent qualification, such as IGCSE, A-Level, IB, GED, etc.
  • Learners should possess proof of English language proficiency such as IELTS, TOEFL or pass EIU’s English proficiency test.
  • Learners should possess a high level of motivation and self-discipline.
  • Learners must possess basic smartphone or computer operating knowledge and skills.

Mature and high potential candidates without any previous education qualifications will be considered on a case-by-case basis with a minimum requirement of at least 3-5 years of professional working experience in the managerial/supervisory roles.

We recommend an average of 10-12 hours study time per week for this programme.

Up to 3 years.

Personalised, easy to understand text-based (reading materials) interactive resources that progressively and systematically takes the learner through various areas of competencies required at the workplace, in a specialised field of study.

Personalised exercises, assignments and/or quizzes are utilised throughout the course/programme to measure progress in learning. Such comprehensive assessment procedure is characterised by being diagnostic, formative (intervention-oriented), and summative.

100% completion of courses and assessment therein is required to be able to get certified in the said course and/or programme.

EIU-Paris follows European Credit Transfer and Accumulation System (ECTS academic credits scheme). The ECTS credit system makes degree programmes and student performance more transparent and comparable all across European Union countries.

Each B.B.A. programme consists of 24 core modules including a final year research project module. Each of the 24 modules carry 7.5 ECTS (7.5*24 = 180 ECTS).

Higher Distinction 90-100%
Distinction 80-89%
First Division 70-79%
Second Division 60-69%
Satisfactory 50-59%
Unsatisfactory 49% and below


EIU's B.B.A degree has been reviewed and evaluated against U.S. standards and is certified to be equivalent to an B.B.A degree conferred by Regionally Accredited Universities in the United States.

This means that the EIU B.B.A degree meets full or partial requirements for U.S. Citizenship and Immigration Services (USCIS) promulgated by the United States Dept. of Homeland Security. Additionally, the EIU B.B.A degree also meets requirements for continuing education and/or employment in the U.S.

This evaluation is done following guidelines set by AACROA evaluation guidelines, as well as, based on best practices promulgated by The Association for International Credential Evaluation Professionals (TAICEP), the National Association of Graduate Admissions Professionals (NAGAP), The European Association for International Education (EAIE), and the Association of International Educators (NAFSA).

To see a sample of the CERTIFIED COURSE-BY-COURSE ACADEMIC EVALUATION (U.S. Equivalency) document for EIU degree, click here

To request for a hard copy award, please contact: [email protected]

Our dedicated academic counselors are ready to assist you, 24 hours, 7 days a week, with any question you may have or any difficulty you may face while studying in our courses and/or programmes. For immediate assistance or inquiry regarding your academic concerns and issues, you could contact our academic counselors at [email protected]