B.B.A. in Integrated Marketing Communications (Top-Up)

1. MKT310 Marketing Image Branding and Recognition (7.5ECTS)
   This module will look at the techniques that marketers use to promote and market the consistent identity of their brands to consumers. It focuses on topics such as positive branding, brand identity, brand image, and branding marketing strategies.
2. MKT320 Social Media Management (7.5ECTS)
   This module will look into the strategies and tools used by social media marketers to strategically promote value for companies’ brands.
3. MKT330 Integrated Marketing Communication (7.5ECTS)
   This module will help a student to learn the necessary strategies to create an integrated marketing platform for a company.
4. MKT340 Digital Marketing (7.5ECTS)
   This module develops a student’s insight into the digital marketing world. It covers topics such as digital marketing strategies and digital marketing analytics.
5. MKT350 Consumer Behaviour Outline (7.5ECTS)
   Consumer behaviour is the study of understanding why consumer act and respond in a certain manner and an awareness of the behaviour principles to developing effective marketing strategies.
6. MKT360 Sales Management (7.5ECTS)
   This module will help students understand the process behind managing sales. It focuses on topics such as setting sales objectives, managing customers, and how to align sales goals with the costumers’ needs.
7. MKT370 Marketing Research & Analysis (7.5ECTS)
   Marketing research encompasses multiple techniques from collecting direct consumer data to both qualitative and quantitative analysis of data. This module will help students better understand the techniques used by market researchers to analyse the markets.
8. MKT380 Integrated Marketing Communications Capstone Project (7.5ECTS)
   This module will allow the student to demonstrate his/her knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.

1. Mastery of and competency in specific targeted job skills much required for personal impact and professional success.
2. Nationally recognised and international accredited BACHELOR OF BUSINESS ADMINISTRATION IN INTEGRATED MARKETING COMMUNICATIONS evidencing your competitive advantage in the job market, locally and internationally.
3. Greater confidence to face job-related tasks and achievement of optimised performance.
4. Direct application of relevant vocation-specific skills and technical know-how transfer for significantly improved performance at workplace.
5. Higher likelihood of being considered for job promotions and salary upgrades.
6. Become officially certified as EXPERT SPECIALIST, both theoretically and practically, in INTEGRATED MARKETING COMMUNICATIONS. 

Personalised, easy to understand text-based (reading materials) interactive resources that progressively and systematically takes the learner through various areas of competencies required at the workplace, in a specialised field of study.

• Applicants should have minimum HND Level 5 or equivalent / or Higher Diploma / or Advanced Diploma / or Associate Degree/ or anything equivalent to Year 1 and Year 2 (university level study) in the field of Business and/or Management, or area of study that matches their BBA Top-up specialization
• Applicants should be proficient in the English language
• Applicants should possess a high level of motivation and self-discipline
• Applicants should possess basic smartphone or computer operating knowledge and skills

Mature Entry Route (done on case-by-case evaluation basis only):

• Applicants without any prior tertiary education and qualification should possess at least 6 years of professional working experience in the field of Business, Management, or related areas of work

Applicants must:

1. Submit all of the required documents via EIU official website.
2. Get documents reviewed and verified by the EIU admissions team (around 5 working days).
3. Receive enrollment confirmation with a Conditional Acceptance Letter and Invoice.
4. Settle the payment.
5. Receive Unconditional Acceptance Letter.
6. Start the programme.

Personalised exercises, assignments and/or quizzes are utilised throughout the course/programme to measure progress in learning. Such comprehensive assessment procedure is characterised by being diagnostic, formative (intervention-oriented), and summative.