B.B.A. in Integrated Marketing Communications

1. BUS110 Business Communication (7.5ECTS)
   This module will teach learners how to effectively communicate in the business world and how to create professional presentations that will win over an audience.
2. MGT120 Managing Business (7.5ECTS)
   This module will develop learners’ management skills by building his/her knowledge of controlling and dealing with the business processes used to run an organisation or company.
3. ACC130 Accounting Principles I (7.5ECTS)
   This module will develop a learner’s understanding of accounting fundamentals and basic financial statements.
4. BUS140 E-Commerce (7.5ECTS)
   In this module, the student will learn how to develop, market, and implement e-commerce strategies.
5. ECO150 Principles of Economics (7.5ECTS)
   This module will dive into economic fundamental activities such as distribution, exchange, production, and consumption.
6. FIN160 Principles of Finance (7.5ECTS)
   This module will help the student further gain the necessary skills to analyse financial statements and begin to understand how to make sound financial plans and decisions.
7. MKT170 Principles of Marketing (7.5ECTS)
   This module will also help learners understand the importance of a good marketing mix, to evaluate product placement, and to be able to outline a company’s marketing plan.
8. HRM180 Human Resource Management (7.5ECTS)
   This module will help to develop the student’s ability to effectively lead, motivate, communicate and organize the skills that they need to manage HR relationships within a company.
9. ACT210 Accounting Principles II (7.5ECTS)
   This module takes a deeper look into accounting by diving deeper into financial statements and accounting ratios.
10. MGT220 Operations Management (7.5ECTS)
    This module will enable learners to understand the managing intricacies of how to plan, control, and organize international operations.
11. BUS230 Entrepreneurship (7.5ECTS)
    The entrepreneurship module explores how a learner can plan, organize and develop a new product or service in order to create a new business venture.
12. BUS240 Sustainable Business Practices (7.5ECTS)
    This course develops awareness of sustainability in the business world and how each individual company should do its part to contribute to the well-being of the environment.
13. FIN250 Financial Reporting (7.5ECTS)
    This module develops the learner’s ability to accurately construct, analyse, and interpret financial reports.
14. MGT260 Logistics and Supply Chain Management (7.5ECTS)
    Logistics is the process of managing, planning, and facilitating the flow of products within a supply chain and this module will help the learner to uncover the inner workings of logistics for a company.
15. MKT270 Cross-Cultural Marketing (7.5ECTS)
    After completing this module, learners will possess the necessary skills to market products internationally.
16. MGT280 Business Information Management (7.5ECTS)
    This module shows the learner how to use business management technology software in the business world. It will also introduce the learner to important information management software and applications that are regularly used in business.
17. MKT310 Marketing Image Branding and Recognition (7.5ECTS)
    This module will look at the techniques that marketers use to promote and market the consistent identity of their brands to consumers. It focuses on topics such as positive branding, brand identity, brand image, and branding marketing strategies.
18. MKT320 Social Media Management (7.5ECTS)
    This module will look into the strategies and tools used by social media marketers to strategically promote value for companies’ brands.
19. MKT330 Integrated Marketing Communication (7.5ECTS)
    This module will help a student to learn the necessary strategies to create an integrated marketing platform for a company.
20. MKT340 Digital Marketing (7.5ECTS)
    This module develops a student’s insight into the digital marketing world. It covers topics such as digital marketing strategies and digital marketing analytics.
21. MKT350 Consumer Behaviour Outline (7.5ECTS)
    Consumer behaviour is the study of understanding why consumer act and respond in a certain manner and an awareness of the behaviour principles to developing effective marketing strategies.
22. MKT360 Sales Management (7.5ECTS)
    This module will help students understand the process behind managing sales. It focuses on topics such as setting sales objectives, managing customers, and how to align sales goals with the costumers’ needs.
23. MKT370 Marketing Research & Analysis (7.5ECTS)
    Marketing research encompasses multiple techniques from collecting direct consumer data to both qualitative and quantitative analysis of data. This module will help students better understand the techniques used by market researchers to analyse the markets.
24. MKT380 Integrated Marketing Communications Capstone  Project (7.5ECTS)
    This module will allow the student to demonstrate his/her knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.

1. Mastery of and competency in specific targeted job skills much required for personal impact and professional success.
2. Nationally recognised and international accredited BACHELOR OF BUSINESS ADMINISTRATION IN INTEGRATED MARKETING COMMUNICATIONS evidencing your competitive advantage in the job market, locally and internationally.
3. Greater confidence to face job-related tasks and achievement of optimised performance.
4. Direct application of relevant vocation-specific skills and technical know-how transfer for significantly improved performance at workplace.
5. Higher likelihood of being considered for job promotions and salary upgrades.
6. Become officially certified as EXPERT SPECIALIST, both theoretically and practically, in INTEGRATED MARKETING COMMUNICATIONS. 

Personalised, easy to understand text-based (reading materials) interactive resources that progressively and systematically takes the learner through various areas of competencies required at the workplace, in a specialised field of study.

• Applicants should possess a High School Diploma or its equivalent, such as IGCSE, A-Level, IB, GED, etc.
• Applicants should be proficient in the English language
• Applicants should possess a high level of motivation and self-discipline
• Applicants should possess basic smartphone or computer operating knowledge and skills

Mature Entry Route (done on case-by-case evaluation basis only):

• Applicants without any High School completion qualification should possess at least 3 years of professional working experience in the field of Business or Management

Applicants must:

1. Submit all of the required documents via EIU official website.
2. Get documents reviewed and verified by the EIU admissions team (around 5 working days).
3. Receive enrollment confirmation with a Conditional Acceptance Letter and Invoice.
4. Settle the payment.
5. Receive Unconditional Acceptance Letter.
6. Start the programme.

Personalised exercises, assignments and/or quizzes are utilised throughout the course/programme to measure progress in learning. Such comprehensive assessment procedure is characterised by being diagnostic, formative (intervention-oriented), and summative.