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Strategic marketing is the process of strategy development by regularly considering the marketing environment and customer satisfaction. It gives organizations an edge over its competitors. Marketing strategy involves identifying the marketing objectives and developing and implementing marketing programs. The strategic marketing process involves the marketing analysis, analysis of the marketing situation, formulating a marketing strategy, market program development, and implementing and managing marketing strategy.
Upon the completion of this program you will be able to:
Day 1: Fundamentals of Strategic Marketing
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Day 2: Market Research & Data-Driven Strategy
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Day 3: Developing the Strategic Marketing Plan
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Day 4: Digital Marketing Strategy & Branding
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Day 5: Execution, Evaluation, and Innovation
Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability
Participants must have attended the sessions at least 80% of the sessions in order to receive a CERTIFICATE from Asia Pacific Regional Hub – Corporate Training Division of EIU-Paris
Discussions are based on extensive practical experience, not just theory. Engaging interactions characterize the training sessions from start to finish, keeping everyone involved in the learning process, and applying what is learned to real-life work situations and circumstances. Collaborative work is assigned for enhance learning and mastery of knowledge and/or skills.
EIU–Paris is internationally acknowledged for academic excellence and innovation
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