UNDERSTANDING THE EFFECT OF SOCIAL MEDIA ADVERTISING VALUES ON ONLINE PURCHASE INTENTION: A CASE STUDY OF BANGKOK, THAILAND

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UNDERSTANDING THE EFFECT OF SOCIAL MEDIA ADVERTISING VALUES ON ONLINE PURCHASE INTENTION: A CASE STUDY OF BANGKOK, THAILAND

Cattaliya CHAROENSEREECHAI1
, Wasutida NURITTAMONT2
, Bordin PHAYAPHROM3
and Supaprawat SIRIPIPATTHANAKUL4
1 European International University, France; [email protected]
2 Rajamangala University of Technology Suvarnabhumi, Thailand;
[email protected]
3 Asia eLearning Management Centre, Singapore; [email protected]
4 Bangkok Thonburi University, Thailand & Manipal GlobalNxt University,
Malaysia; [email protected]
Handling Editor:
Professor Dr.Kittisak JERMSITTIPARSERT University of City Island, Cyprus
Reviewers:
1) Professor Dr.Ji-Soon CHANG Sangmyung University, South Korea
2) Dr.Vilayphone SOMSAMONE Souphanouvong University, Lao PDR.
3) Dr.Souphinh PHATHITHAK National University of Laos, Lao PDR

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