The Influence of Social Customer Relationship Management on Brand Loyalty : Case of Thailand’s Luxury Hotel

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The Influence of Social Customer Relationship Management on Brand Loyalty : Case of Thailand's Luxury Hotel

A Thesis Submitted in Partial Fulfilment of the Requirements for Degree of Doctor of Business Administration (Hospitality Management)
Programme Validated & Certified by European International University - Paris

This thesis is approved for recommendation to the European International
University, Paris, by Asia eLearning Management Center, Singapore.

Examination Committee:
Asst. Prof. Dr Wasutida Nurittamont (Advisor)
Dr Bordin Phayaphrom (Examiner)
Dr Chaovalit Pakpianthakolphol (Examiner)
Dr Supaprawat Siripipatthanakul (Examiner)

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