MBA in Marketing & Sales

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€1,499.00
marketing-sales

The MBA in Marketing & Sales programme builds managers who master the marketing and sales process. The programme is designed for mastering all operational and behavioral fundamentals such as the marketing and sales processes, the design and implementation of successful strategies and tactics, and the use of management and productivity tools. Areas such as how to design successful sales and marketing strategies and how to effectively address marketing and sales decisions are given importance to. Finally, the implementation of different sales and marketing tools are studied through the programme. In addition, students will enhance their knowledge and skills to address modern marketing challenges, develop successful marketing and sales strategies and plans, gain “hands-on” sales experience, master marketing and sales tools and techniques, and develop networking opportunities in the international market.

CORE MODULES

  1. MGT510: Managerial Accounting
  2. MGT520: Managing Business Strategy
  3. MGT530: Human Capital Management
  4. MGT540: Marketing Management
  5. MGT550: Managing Operations
  6. MGT560: Leading Organization
  7. MGT570: Financial Management
  8. MGT580: Project Management

REQUIREMENTS

1. Recognized Bachelor Degree in any field
2. Sufficient English language proficiency (IELTS 6.0 or its equivalent)
3. At least 3 years of working experience in the managerial position

ACTION RESEARCH PAPER

This requirement of the MBA programme will enable the student to prepare a research paper that applies managerial concepts and research techniques to a significant organizational issue or problem, within the context of his/her chosen specialization area. After completing the action research the student should be able to:

  • Select, evaluate and apply critical management thinking to an organizational issue or problem.
  • Critically evaluate the techniques and processes used to investigate an important organizational issue or problem.
  • Synthesize information to arrive at a coherent conclusion.
  • Critically evaluate the implications for the recommendations presented.
  • Critically reflect on his or her development of knowledge, skills and techniques used during the preparation of the action research paper.

PROGRAMME BENEFITS

  1. To enable the advanced study of organizations, their management and the changing external context in which they operate.
  2. Equip individuals for and/or development of a career in business and management by developing skills at a professional or equivalent level to assume senior managerial and leadership positions in business.
  3. Development of the ability to apply knowledge and understanding of business and management to complex issues, both systematically and creatively, to improve business and management leadership and practice.
  4. Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.

LEARNING MATERIALS

Personalised, easy to understand text-based (reading materials) interactive resources that progressively and systematically takes the learner through various areas of competencies required at the workplace, in a specialised field of study 

ASSESSMENT OF LEARNING

Personalised exercises, assignments and/or quizzes are utilized throughout the course/programme to measure progress in learning. such comprehensive assessment procedure is characterized by being diagnostic, formative (intervention-oriented), and summative

COMPLETION REQUIREMENTS

100% completion of courses and assessment therein is required to be able to get certified in the said course and/or programme  

GRADING SCHEME

The grading system is defined as follows:

Pass: 
Higher Distinction: 90-100%
Distinction: 80-89%
First Division: 70-79%
Second Division: 60-69%
Satisfactory: 50-59%
Fail: 
Unsatisfactory: 49 % and below

FEE STRUCTURE

The European International University’s highly individualized and configurable MBA programme fee structure allows you to choose a fee that meets your professional development needs in the context and confines of your personal financial circumstances.

This unique differential fee structure is determined by the following factors:

  1. How much you could afford to pay for your MBA studies?
  2. How much additional engagement you wish to receive from EIU faculty who would act as expert coach to facilitate your learning experiences? and
  3. How much independence you wish to have during your course of study?

Our configurable fee structure are as follows:

€1,499 – with regular support
€1,999 – with regular support + 10 hours personalized online coaching by EIU faculty
€2,499 – with regular support + 20 hours personalized online coaching by EIU faculty
€2,999 – with regular support + 30 hours personalized online coaching by EIU faculty
€3,499 – with regular support + 40 hours personalized online coaching by EIU faculty
€3,999 – with regular support + 50 hours personalized online coaching by EIU faculty
€4,499 – with regular support + 60 hours personalized online coaching by EIU faculty
€4,999 – with regular support + 70 hours personalized online coaching by EIU faculty
€5,499 – with regular support + 80 hours personalized online coaching by EIU faculty
€5,999 –  with regular support + 90 hours personalized online coaching by EIU faculty
€6,499 – with regular support + 100 hours personalized online coaching by EIU faculty

RECOGNITION, ACCREDITATION & MEMBERSHIP

Best Business School
The EUROPEAN INTERNATIONAL UNIVERSITY is ranked #85 WORLD’S BEST BUSINESS SCHOOLS FOR 2019 by CEOWORLD Magazine. EIU-Paris continues to be one of the WORLD’S BEST and MOST AFFORDABLE BUSINESS SCHOOLS of the 21st Century, and beyond.

View Ranking       View Certificate

Academic License
The European International University (EIU) – Paris, is NATIONALLY RECOGNIZED as a private higher education establishment by the French Ministry of National Education, Higher Education, Research, and Innovation, in accordance to and in compliance with the French Education Act: Code de l’Education Articles L 444-1 to 444-11 and R 444-1 to 444-28

View EIU Academic License  

Professional Training License
The European International University (EIU-Paris) is duly recognized as Professional Training service provider in accordance to Article R.6351-6 of the French Employment Code, under the registration number: 11755784775, with the prefecture of the region of ILE-DE-FRANCE.

View EIU Professional Training License  

Accreditation
The European International University (EIU-Paris) is internationally accredited by the Accreditation Service for International Schools, Colleges, and Universities (ASIC), a U.K. Government recognized international accreditation body.

View EIU’s Accreditation Certificate,  click here


ASSOCIATION FOR TRANSNATIONAL HIGHER EDUCATION ACCREDITATION (ATHEA)

The Association for Transnational Higher Education Accreditation (ATHEA) is a membership non-profit association registered in Vienna, Austria (ZVR-Zahl 378490525). ATHEA is governed by a Board of Directors who are elected by the membership. The association’s daily operations are managed by the Executive Director. Find out more http://www.athea.org


EUROPEAN COUNCIL FOR BUSINESS EDUCATION (ECBE)
European International University (EIU, Paris) is proud to announce its membership with the European Council for Business Education (ECBE). ECBE is a prestigious international accreditation agency with its headquarter in Belgium. ECBE recognizes EIU’s endeavor in providing high-quality education in vocation-focused and job skills specific programmes and qualifications. With the support of ECBE, EIU will continue to improve and develop its unique programmes to benefit learners who are seeking to accelerate their careers and accomplishments. For more information, please visit https://ecbe.eu/index.php/contact/institutions/european-international-university

SAMPLE AWARD (DIGITAL COPY)

GET A HARD COPY AWARD (PHYSICAL COPY)

Apart from obtaining a digital copy of your nationally recognized and internationally accredited qualification, you could also place an order for a hard copy of the same award at an additional fee of 50 Euro only + Shipping Cost

To request for a hard copy award, please contact: award@eiu.ac

EIU STATE-OF-THE-ART HARD COPY AWARD DESCRIPTION
EIU awards are printed on state-of-the-art security papers fully compliant with the London Clearing Banks Paper Specifications, as well as ISO 187:1990 Standards. EIU awards possess anti-fraudulent attributes which consist of forgery and data modification preventions. The red lines under the EIU logo and address are printed in micro-text ‘European International University” that can be seen only under a magnifying glass. The invisible pre-printed background with the word EUROPEAN INTERNATIONAL UNIVERSITY would only be visible under UV light. The logo of the University is specially embossed using the latest emboss printing technology, and lastly, the EIU official stamp is printed on the award using the elegant looking Gold Block.

LEARNING SUPPORT

Our dedicated academic counselors are ready to assist you, 24 hours, 7 days a week, with any question you may have or any difficulty you may face while studying in our courses and/or programmes. For immediate assistance or inquiry regarding your academic concerns and issues, you could contact  our academic counselors at counselor@eiu.ac 

EIU - LEARNING MANAGEMENT SYSTEM, LMS (DEMO OF HOW YOU WILL LEARN USING OUR LMS)

PROGRAMME FEATURES

  • Materials 41
  • Assignments 0
  • Duration 12-18 Months
  • Language English
  • Students 33
  • Certificate Yes
  • Assessments Yes

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€1,499.00
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