Bachelor of Business Administration (B.B.A.) in Travel and Tourism Management will open a wide range of international doors for a person’s career path. An individual who embarks on a B.B.A. in Travel and Tourism will be able to choose from a wide range of work-related opportunities from managing a five-star restaurant in Portugal to an operating tour at a sustainable rainforest in Brazil. Travel and Tourism is a diverse field that will enable a student to travel and work in different locations throughout the world. This specialisation will give the learner meaningful insight and understanding on topics such as travel management, sustainable tourism, tourism development and travel and tourism marketing.
Upon successful completion of the programme, participants will be equipped with the skills to:
- Construct a sustainable tourism itinerary.
- Assess agencies profit margins.
- Develop and integrate a strategic travel management plan.
- Develop a Risk Mitigation Plan.
- Determine how to allocate corporate funds for travel.
- Determine new cost-efficient travel destinations.
- Construct a travel communication plan.
- Link business strategies and theories to real-life application.
- BUS110 Business Communication
This module will teach learners how to effectively communicate in the business world and how to create professional presentations that will win over an audience.
- MGT120 Managing Business
This module will develop learners’ management skills by building his/her knowledge of controlling and dealing with the business processes used to run an organisation or company.
- ACC130 Accounting Principles I
This module will develop a learner’s understanding of accounting fundamentals and basic financial statements.
- BUS140 E-Commerce
In this module, the student will learn how to develop, market, and implement e-commerce strategies.
- ECO150 Principles of Economics
This module will dive into economic fundamental activities such as distribution, exchange, production, and consumption.
- FIN160 Principles of Finance
This module will help the student further gain the necessary skills to analyse financial statements and begin to understand how to make sound financial plans and decisions.
- MKT170 Principles of Marketing
This module will also help learners understand the importance of a good marketing mix, to evaluate product placement, and to be able to outline a company’s marketing plan.
- HRM180 Human Resource Management
This module will help to develop the student’s ability to effectively lead, motivate, communicate and organize the skills that they need to manage HR relationships within a company.
- ACT210 Accounting Principles II
This module takes a deeper look into accounting by diving deeper into financial statements and accounting ratios.
- MGT220 Operations Management
This module will enable learners to understand the managing intricacies of how to plan, control, and organize international operations.
- BUS230 Entrepreneurship
The entrepreneurship module explores how a learner can plan, organize and develop a new product or service in order to create a new business venture.
- BUS240 Sustainable Business Practices
This course develops awareness of sustainability in the business world and how each individual company should do its part to contribute to the well-being of the environment.
- FIN250 Financial Reporting
This module develops the learner’s ability to accurately construct, analyse, and interpret financial reports.
- MGT260 Logistics and Supply Chain Management
Logistics is the process of managing, planning, and facilitating the flow of products within a supply chain and this module will help the learner to uncover the inner workings of logistics for a company.
- MKT270 Cross-Cultural Marketing
After completing this module, learners will possess the necessary skills to market products internationally.
- MGT280 Business Information Management
This module shows the learner how to use business management technology software in the business world. It will also introduce the learner to important information management software and applications that are regularly used in business.
- TTM310 Sustainable Tourism
A sustainable tour must fulfil the visitor travel thirst while keeping the local community intact and without harming the biodiversity of the area. This module will give learners a better insight into the complexities of creating and hosting sustainable tours.
- TTM320 Tourism Marketing
This module will give learners valuable insight into tourism marketing and how to create and promote tours that a customer would love and enjoy.
- TTM330 Strategic Travel Management
This module explores the strategies behind travel and tourism management. After completing this module, a student will better understand the ins and outs of the daily operations of a travel agency.
- TTM340 Travel and Tourism Risk Management
This module will give learners the knowledge to understand the steps behind travel and tourism risk management.
- TTM350 Corporate Travel & Tourism Management
This module explores corporate travel and tourism and gives insight into how corporations create and manage travel policies.
- TTM360 Trends in Travel and Tourism
This module looks at the trends in the tourism industry by exploring topics such as booking trends, destination insights, marketing in the travel industry, and travel budgets.
- TTM370 Management of Travel Agency
This module explores the strategies behind travel and tourism management. After completing this module, learners will better understand the ins and outs of the daily operations of a travel agency.
- TTM380 Travel and Tourism Management Capstone Project
This module will allow learners to demonstrate their knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.
WHAT WOULD YOU GET AT COMPLETION
- Mastery of and competency in specific targeted job skills much required for personal impact and professional success.
- Nationally recognised and international accredited BACHELOR OF BUSINESS ADMINISTRATION IN TRAVEL AND TOURISM MANAGEMENT evidencing your competitive advantage in the job market, locally and internationally.
- Greater confidence to face job-related tasks and achievement of optimised performance.
- Direct application of relevant vocation-specific skills and technical know-how transfer for significantly improved performance at workplace.
- Higher likelihood of being considered for job promotions and salary upgrades.
- Become officially certified as EXPERT SPECIALIST, both theoretically and practically, in a specific field of specialisation.
- Learners should possess a High School Diploma or its equivalent qualification, such as IGCSE, A-Level, IB, GED, etc.
- Learners should possess proof of English language proficiency such as IELTS, TOEFL or pass EIU’s English proficiency test.
- Learners should possess a high level of motivation and self-discipline.
- Learners must possess basic smartphone or computer operating knowledge and skills.
Mature and high potential candidates without any previous education qualifications will be considered on a case-by-case basis with a minimum requirement of at least 6 years of professional working experience in the managerial/supervisory roles.
We recommend an average of 10-12 hours study time per week for this programme.
Up to 3 years.
Personalised, easy to understand text-based (reading materials) interactive resources that progressively and systematically takes the learner through various areas of competencies required at the workplace, in a specialised field of study.
ASSESSMENT OF LEARNING
Personalised exercises, assignments and/or quizzes are utilised throughout the course/programme to measure progress in learning. Such comprehensive assessment procedure is characterised by being diagnostic, formative (intervention-oriented), and summative.
100% completion of courses and assessment therein is required to be able to get certified in the said course and/or programme.
EIU-Paris follows European Credit Transfer and Accumulation System (ECTS academic credits scheme). The ECTS credit system makes degree programmes and student performance more transparent and comparable all across European Union countries.
Each B.B.A. programme consists of 24 core modules including a final year research project module. Each of the 24 modules carry 7.5 ECTS (7.5*24 = 180 ECTS).
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RECOGNITION, ACCREDITATION & MEMBERSHIP
ACCREDITATION SERVICE FOR INTERNATIONAL SCHOOLS, COLLEGES AND UNIVERSITIES (ASIC)
European International University is accredited by Accreditation Service for International Schools, Colleges and Universities (ASIC). The University has earned Premier status with ASIC for its commendable areas of operation. ASIC accreditation helps students and parents make a more informed choice and will also help a school, college, university, training provider or distance education provider, demonstrate to the international student body that they are a high quality institution.
To view EIU’s Accreditation Certificate, click here
BUSINESS GRADUATES ASSOCIATION (BGA)
The Business Graduates Association (BGA) is an international membership and quality assurance body of world-leading and high-potential Business Schools who share a commitment for responsible management practices and lifelong learning, and are looking to provide positive impact on their students, communities, and the economy as a whole.
EIU’s public profile on BGA official website could be found at:
ASSOCIATION FOR TRANSNATIONAL HIGHER EDUCATION ACCREDITATION (ATHEA)
Association for Transnational Higher Education Accreditation (ATHEA) is a membership non-profit association registered in Vienna, Austria (ZVR-Zahl 378490525). ATHEA is governed by a Board of Directors who are elected by the membership. The association’s daily operations are managed by the Executive Director. Find out more http://www.athea.org
EUROPEAN COUNCIL FOR BUSINESS EDUCATION (ECBE)
European International University (EIU, Paris) is proud to announce its membership with the European Council for Business Education (ECBE). ECBE is a prestigious international accreditation agency with its headquarter in Belgium. ECBE recognises EIU’s endeavor in providing high-quality education in vocation-focused and job skills specific programmes and qualifications. With the support of ECBE, EIU will continue to improve and develop its unique programmes to benefit learners who are seeking to accelerate their careers and accomplishments. For more information, please visit https://ecbe.eu/index.
CAMBRIDGE INTERNATIONAL ACADEMICS
To further strengthen its academic profile and activities, as well as perfectly align itself with the mandate of the French Ministry of Higher Education, Research & Innovation, the European International University (EIU – Paris) is proud to announce its organizational membership with CAMBRIDGE INTERNATIONAL ACADEMICS, a U.K. and Wales registered R&D organisation whose sole purpose is to enhance the visibility of research themes beyond global approaches and coverage. EIU intends to collaborate with Cambridge International in such initiative as Publishing in Partnership (PiP Model), Research Acceleration, Scholarly Dissemination, and Training Implementation.
ACCREDITATION AGENCY CURACAO (AAC)
The “Accreditation Agency Curacao (AAC)” is an institution registered in Curacao and supported by institutions of higher education and scientific associations, and is solely dedicated to the quality assurance and the progress of study programmes and teaching skills at universities and other institutions of higher education. Please visit here to view EIU’s membership on AAC’s website: https://www.aac.cw/
EIU - LEARNING MANAGEMENT SYSTEM, LMS (DEMO OF HOW YOU WILL LEARN USING OUR LMS)
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