BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.)
The Bachelor of Business Administration (B.B.A.) programme will help you to develop 21st-century practical knowledge of the corporate world. This degree will enable you to make effective managerial decisions and to successfully communicate with others. You will acquire knowledge in subjects such as business management, information technology, and finance and accounting, equipping you with the necessary tools to possibly obtain a position in any industry.
The programme has the following aims:
- Create an individual who has a deep and passionate understanding of the business world.
- Cultivate an individual who not only analyses but creates valuable solutions to the day to day struggles in an operation.
- Initiate an entrepreneur mindset and create a unique and profitable path.
- Develop effective business communication skills.
The B.B.A. programme structure enables students to acquire the following knowledge and transferable skills:
- Establish a solid foundation in the business world, therefore, allowing students to gain an understanding and appreciation of sustainable business practices.
- Develop the ability to critically analyse, evaluate, and solve business challenges and problems that may arise in the future.
- Enable an individual to analyse and reflect on business techniques that will allow them to make effective decisions.
- Demonstrate competent use of technology and information systems.
- Understand business industries and be able to make effective decisions.
- Develop strong oral and written communication skills that will enable an individual to effectively communicate.
- Develop an understanding of corporate responsibility in order to make better social and ethical decisions.
5 SPECIALISATIONS IN BUSINESS ADMINISTRATION
B.B.A. in International Business:
B.B.A. in International Business will allow a student to encompass various corporate and commercial activities across international borders. This major will give the student a meaningful insight and understanding into the effects of cross-national activities such as the importance of contractual agreements, international risk mitigation, international logistics, and how to deal with international operations and activities.
B.B.A. in Finance :
With a B.B.A. in Finance, a student will develop his or her ability to make informed investment predictions, and accurately forecast future fiscal conditions. He or she will acquire practical knowledge on various mechanisms of the financial industry. This specialisation will give the student meaningful insights and understandings on topics such as commercial bank management, international finance and trade, commercial investment and risk mitigation and management.
B.B.A. in Integrated Marketing Communications:
B.B.A. in Integrated Marketing Communications (IMC) will enable a student to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management. This specialisation will give a student meaningful insight and understanding on topics such as cross-cultural marketing, image branding and recognition, social networking management, and international business communication
B.B.A. in Hospitality & Hotel Management:
B.B.A. in Hospitality and Hotel Management gives a student the ability to take part of the hospitality and hotel industry which is one of the fastest growing industries in the 21st century. A student who studies a B.B.A. in Hospitality and Hotel Management will be able to complete within the dynamic and rapidly evolving field with the knowledge that will enable the student to excel in the workforce. This specialisation will give a student meaningful insight and understanding on topics such as human resource management, sustainable development, strategic hotel planning, hospitality marketing and sales, and housekeeping management.
B.B.A. in Travel and Tourism Management:
B.B.A. in Travel and Tourism Management will open a wide range of international doors for a person’s career path. An individual who embarks on a B.B.A. in Travel and Tourism will be able to choose from a wide range of work-related opportunities from managing a five-star restaurant in Portugal to an operating tour at a sustainable rainforest in Brazil. Travel and Tourism is a diverse field that will enable a student to travel and work in different locations throughout the world. This specialisation will give a student meaningful insight and understanding on topics such as travel management, sustainable tourism, tourism development and travel and tourism marketing.
-Learners should possess a high level of motivation and self-discipline
-Learners should be proficient in the English language
-Learners should possess at least 6 years of professional working experience in any field, and/or has completed high school
-Learners must possess basic smartphone or computer operating knowledge and skills
Up to 3 years
Personalised, easy to understand text-based (reading materials) interactive resources that progressively and systematically takes the learner through various areas of competencies required at the workplace, in a specialised field of study
ASSESSMENT OF LEARNING
Personalised exercises, assignments and/or quizzes are utilized throughout the course/programme to measure progress in learning. such comprehensive assessment procedure is characterized by being diagnostic, formative (intervention-oriented), and summative
100% completion of courses and assessment therein is required to be able to get certified in the said course and/or programme
The grading system is defined as follows:
|Higher Distinction||: 90-100%|
|First Division||: 70-79%|
|Second Division||: 60-69%|
|Unsatisfactory||: 49 % and below|
RECOGNITION & ACCREDITATION
The European International University (EIU-Paris) is duly recognized as Vocational Education & Professional Training (VEPT) service provider in accordance to Article R.6351-6 of the French Employment Code, under the registration number: 11755784775, with the prefecture of the region of ILE-DE-FRANCE, as well as internationally accredited by the Accreditation Service for International Schools, Colleges, and Universities (ASIC), a U.K. Government recognized international accreditation body.
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EIU STATE-OF-THE-ART HARD COPY AWARD DESCRIPTION
EIU awards are printed on state-of-the-art security papers fully compliant with the London Clearing Banks Paper Specifications, as well as ISO 187:1990 Standards. EIU awards possess anti-fraudulent attributes which consist of forgery and data modification preventions. The red lines under the EIU logo and address are printed in micro-text ‘European International University” that can be seen only under a magnifying glass. The invisible pre-printed background with the word EUROPEAN INTERNATIONAL UNIVERSITY would only be visible under UV light. The logo of the University is specially embossed using the latest emboss printing technology, and lastly, the EIU official stamp is printed on the award using the elegant looking Gold Block.
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