• Globally Recognized Professional Certificate
• Digital Training Resources
• Essential Stationery
• Tea/Coffee Breaks
• Working Lunches
• Cultural Evening Experience: Bangkok Dinner Cruise on the Chao Phraya River

Upon the completion of this program you will be able to:

• Apply the marketing strategy to operational plans and ensure high-performance implementation
• Set appropriate strategic marketing objectives
• Conduct market and company analyses
• Increase marketing management efficiency and drive
• Craft effective marketing strategy and plans
• Choose and develop the appropriate marketing organization
• Review issues and emerging tool

Day 1: Fundamentals of Strategic Marketing

• Introduction to strategic marketing vs. tactical marketing
• Understanding market environments and competitive positioning
• Segmentation, targeting, and positioning (STP) strategies
• Analyzing customer behavior and value creation

   

Day 2: Market Research & Data-Driven Strategy

• Designing and interpreting market research
• Customer insight and trend analysis
• Leveraging data for strategic decision-making
• Competitor benchmarking and SWOT analysis

   

Day 3: Developing the Strategic Marketing Plan

• Components of an effective marketing strategy
• Setting marketing goals and KPIs
• Budgeting, resource allocation, and risk management
• Integrated marketing communications (IMC) planning

   

Day 4: Digital Marketing Strategy & Branding

• Role of digital transformation in strategic marketing
• Social media, SEO, content, and performance marketing
• Building strong, sustainable brand equity
  
• Managing brand reputation in a digital world

   

Day 5: Execution, Evaluation, and Innovation

• Implementing and managing marketing campaigns
• Performance measurement and ROI analysis
• Adapting strategies in dynamic market conditions

Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability

Participants must have attended the sessions at least 80% of the sessions in order to receive a CERTIFICATE from  Asia Pacific Regional Hub – Corporate Training Division of EIU-Paris

Discussions are based on extensive practical experience, not just theory. Engaging interactions characterize the training sessions from start to finish, keeping everyone involved in the learning process, and applying what is learned to real-life work situations and circumstances. Collaborative work is assigned for enhance learning and mastery of knowledge and/or skills.

• Marketing Managers, Brand Managers, and Product Managers
• Business Development Executives and Strategic Planners
• Entrepreneurs and Business Owners looking to strengthen their market approach
• Sales Managers who want to align sales and marketing strategies
• Professionals transitioning into marketing leadership roles

EIU–Paris is internationally acknowledged for academic excellence and innovation

• ASIC (UK) Premier Institution View Membership Status
• QS 5-Star Rating in Teaching, Online Learning, Graduate Employability View Global Ratings

Active Memberships in:

• Business Graduates Association (BGA) View Membership Status
• Association for Transnational Higher Education Accreditation (ATHEA) View Membership Status
• European Council for Business Education (ECBE) View Membership Status