• Globally Recognized Professional Certificate
• Digital Training Resources
• Essential Stationery
• Tea/Coffee Breaks
• Working Lunches
• Cultural Evening Experience: Bangkok Dinner Cruise on the Chao Phraya River

Upon the completion of this course, you will be able to:

• Explain different types of qualitative data analysis
• Help you to interpret the results of your data analysis
• Review, analyse and interpret information
• Independently generate conclusions
• Identify and solve problems

Day 1: Introduction & Overview

• Research Process
• What Research Is? What it is not?
• Selecting a Problem, Preparing to Carry out Research
• Variables, Hypothesis, Operational Definition
• Practice Exercise and Group / Individual Presentation

Day 2: Research Methods / Designs

• Quantitative vs. Qualitative Approaches
• Population, Sample and Sampling Procedures
• Practice Exercise and Group / Individual Presentation

Day 3: Qualitative Research

• An Overview / Philosophy behind Qualitative Approach to Research
• Qualitative Research Designs
• Qualitative Data Collection
• Qualitative Data Analysis & Interpretation
• Practice Exercise and Group / Individual Presentation

Day 4: Tools of Research / Scales of Measures

• Validity & Reliability of Data Collection Instruments or tools or procedures
• Best Practices in Developing Tools for Data Collection
• Practice Exercise and Group / Individual Presentation

Day 5: Quantitative Data Analysis & Interpretation

• Descriptive and Inferential (SPSS) & Interpretation
• Parametric vs. Non-parametric analyses
• Practice Exercise and Group / Individual Presentation

Well-balanced theoretical and practical methodology, which includes interactive discussions, case studies, interactive activities/exercises and assignments to understand the concepts and their applicability

Participants must have attended the sessions at least 80% of the sessions in order to receive a CERTIFICATE from  Asia Pacific Regional Hub – Corporate Training Division of EIU-Paris

Discussions are based on extensive practical experience, not just theory. Engaging interactions characterize the training sessions from start to finish, keeping everyone involved in the learning process, and applying what is learned to real-life work situations and circumstances. Collaborative work is assigned for enhance learning and mastery of knowledge and/or skills.

• Researchers, Analysts, and Academics involved in quantitative or qualitative studies
• Postgraduate Students conducting thesis or dissertation work
• Monitoring & Evaluation Officers, Project Managers, and Policy Analysts
• Business Professionals involved in market research, data analysis, or strategic planning
• Public Sector and NGO Staff responsible for evidence-based decision-making
• Anyone seeking to enhance their skills in research design, data analysis, and statistical interpretation

EIU–Paris is internationally acknowledged for academic excellence and innovation

• ASIC (UK) Premier Institution View Membership Status
• QS 5-Star Rating in Teaching, Online Learning, Graduate Employability View Global Ratings

Active Memberships in:

• Business Graduates Association (BGA) View Membership Status
• Association for Transnational Higher Education Accreditation (ATHEA) View Membership Status
• European Council for Business Education (ECBE) View Membership Status